(10739,3,'2018-03-26 13:09:45','2018-03-26 13:09:45','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522069781725{margin-bottom: 0px !important;}\"]What’s Trending in the Speaking World?\r\n\r\nBy Christy Lamagna, CMP, CMM, CTSM\r\n\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\nThis is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please click here.\r\n\r\nChristy: What changes are you noticing when planners call to book a speaker?\r\n\r\nSue: At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\nChristy: What is one thing everyone should know when booking a speaker to get the best fit?\r\n\r\nSue: As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\nChristy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?\r\n\r\nSue: Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\nChristy: In an ideal world, how far in advance should planners start looking for a speaker?\r\n\r\nSue: After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\nChristy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?\r\n\r\nSue: I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Todays audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\nChristy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?\r\n\r\nSue: When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 13:09:45','2018-03-26 13:09:45','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10741,3,'2018-03-26 13:20:07','2018-03-26 13:20:07','','sue-falcone','','inherit','open','closed','','sue-falcone','','','2018-03-26 13:20:07','2018-03-26 13:20:07','',10738,'https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png',0,'attachment','image/png',0),(10742,3,'2018-03-26 13:23:20','2018-03-26 13:23:20','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522070596719{margin-bottom: 0px !important;}\"]What’s Trending in the Speaking World?\r\n\r\nBy Christy Lamagna, CMP, CMM, CTSM\r\n\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 13:23:20','2018-03-26 13:23:20','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10743,3,'2018-03-26 13:43:24','2018-03-26 13:43:24','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 13:43:24','2018-03-26 13:43:24','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10744,3,'2018-03-26 15:02:34','2018-03-26 15:02:34','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"http://www.corporateeventnews.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:02:34','2018-03-26 15:02:34','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0);
INSERT INTO `wp_posts` (`ID`, `post_author`, `post_date`, `post_date_gmt`, `post_content`, `post_title`, `post_excerpt`, `post_status`, `comment_status`, `ping_status`, `post_password`, `post_name`, `to_ping`, `pinged`, `post_modified`, `post_modified_gmt`, `post_content_filtered`, `post_parent`, `guid`, `menu_order`, `post_type`, `post_mime_type`, `comment_count`) VALUES (10745,3,'2018-03-26 15:06:12','2018-03-26 15:06:12','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]\r\n\r\n<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"http://www.corporateeventnews.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>\r\n\r\n[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:06:12','2018-03-26 15:06:12','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10746,3,'2018-03-26 15:23:08','2018-03-26 15:23:08','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"http://www.corporateeventnews.com/whats-trending-speaking-world\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:23:08','2018-03-26 15:23:08','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10747,3,'2018-03-26 15:24:12','2018-03-26 15:24:12','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"http://www.corporateeventnews.com/whats-trending-speaking-world/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:24:12','2018-03-26 15:24:12','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10748,3,'2018-03-26 15:25:55','2018-03-26 15:25:55','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"https://mailchimp.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:25:55','2018-03-26 15:25:55','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10749,3,'2018-03-26 15:34:20','2018-03-26 15:34:20','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/marketing-communications-strategies/logo_cen_2/\" data-src=\"http://www.corporateeventnews.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:34:20','2018-03-26 15:34:20','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10750,3,'2018-03-26 15:47:48','2018-03-26 15:47:48','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"http://www.corporateeventnews.com/\" data-src=\"http://www.corporateeventnews.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:47:48','2018-03-26 15:47:48','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10751,3,'2018-03-26 15:49:11','2018-03-26 15:49:11','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a href=\"http://www.corporateeventnews.com/\"><img class=\"alignleft wp-image-7555\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"Corporate Event News Logo\" width=\"211\" height=\"67\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:49:11','2018-03-26 15:49:11','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10752,3,'2018-03-26 15:50:02','2018-03-26 15:50:02','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522071800903{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\" wp-image-10741 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a href=\"http://www.corporateeventnews.com/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignleft wp-image-7555\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"Corporate Event News Logo\" width=\"211\" height=\"67\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:50:02','2018-03-26 15:50:02','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10753,3,'2018-03-26 15:56:51','2018-03-26 15:56:51','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522079809000{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\"alignright wp-image-10741\" title=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.[/vc_column_text][mk_mini_callout]<a href=\"http://www.corporateeventnews.com/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignleft wp-image-7555\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"Corporate Event News Logo\" width=\"211\" height=\"67\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:56:51','2018-03-26 15:56:51','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10754,3,'2018-03-26 15:58:57','2018-03-26 15:58:57','[vc_column_text css=\".vc_custom_1522079809000{margin-bottom: 0px !important;}\"]\n<h2>What’s Trending in the Speaking World?</h2>\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\n\n<img class=\"alignright wp-image-10741\" title=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\n\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\n\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\n\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\n\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\n\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\n\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\n\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\n\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\n\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\n\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\n\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\n\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\n\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\n\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.\n\n[mk_mini_callout]<a href=\"http://www.corporateeventnews.com/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignleft wp-image-7555\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"Corporate Event News Logo\" width=\"211\" height=\"67\" /></a>[/mk_mini_callout]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-autosave-v1','','','2018-03-26 15:58:57','2018-03-26 15:58:57','',10738,'https://strategic.events/10738-autosave-v1/',0,'revision','',0),(10755,3,'2018-03-26 15:58:52','2018-03-26 15:58:52','[vc_column_text css=\".vc_custom_1522079809000{margin-bottom: 0px !important;}\"]\r\n<h2>What’s Trending in the Speaking World?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent strategists always start with the end in mind. They know the core principle in strategic planning is that all actions and decisions must support the event goal. When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Engaging the professional skills of a speaker’s bureau allows you to add an expert to your team at no cost to you, saves time and will potentially introduce you to people and topics you may not have otherwise found.\r\n\r\n<img class=\"alignright wp-image-10741\" title=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" src=\"https://strategic.events/wp-content/uploads/2018/03/sue-falcone.png\" alt=\"When it comes to choosing speakers, it can be easy to get distracted by celebrity status or choose topics that may be personally interesting but not right for your target audience. Read on to discover, what’s trending in the speaking world?\" width=\"224\" height=\"300\" />This is the second in a three-part series recapping a conversation I had with Sue Falcone, Founder and CEO of Remarkable! A Speakers Bureau (you can see Sue\'s smiling face in the photo shown above). Our goal was to explore how planners can strategically build relationships with speaker’s bureaus. If you missed the first installment and want to see the first article, please <a href=\"https://strategic.events/looking-quality-speaker-money/\" target=\"_blank\" rel=\"noopener\">click here</a>.\r\n\r\n<strong>Christy: What changes are you noticing when planners call to book a speaker?</strong>\r\n\r\n<strong>Sue:</strong> At one time, my relationship was exclusively with planners operating in a silo, meaning there were no other people for them to run ideas by or to get suggestions from. Now planners are part of a much larger team. Having more people making the decision translates to needing to provide more options as each person has an opinion or vision on the topic and/or presenter needed. I once shared three potential speakers for consideration before someone was selected. Now I find myself presenting up to eight candidates before a decision is made. As a bureau that is focused on helping clients meet their goal, it’s crucial to adapt to their changing needs and timeline to provide the best service possible.\r\n\r\n<strong>Christy: What is one thing everyone should know when booking a speaker to get the best fit?</strong>\r\n\r\n<strong>Sue:</strong> As is the case with all things strategic, the goal is the key. First, I need to know what the speaker is expected to accomplish. Then I find out what the necessary audience takeaways and outcomes are. Not everyone can put their goals into words, so I created a detailed questionnaire to help the process. Sometimes people know how they want the audience to feel after hearing the message but can’t articulate what the message itself should be. We specialize in finding and delivering what you ask for and sometimes even what you don’t know how to ask for!\r\n\r\n<strong>Christy: I’ve noticed lead times to plan are getting significantly smaller. Are you seeing that too?</strong>\r\n\r\n<strong>Sue:</strong> Absolutely! We are getting requests with very short time frames for the search to be done yet the same level of quality is expected.\r\n\r\n<strong>Christy: In an ideal world, how far in advance should planners start looking for a speaker?</strong>\r\n\r\n<strong>Sue:</strong> After the event goal is established and a budget is confirmed, the speaker search should begin. The speaker is often the main draw, so the process shouldn’t be rushed. To do the job correctly, it takes a lot of time to search the options before we can propose the perfect match. We need to find speakers who match not just the topic’s parameters but are also a good fit for the audience/corporate culture, have the right personality, attitude, and of course, price. We need it to be the right fit on all counts or it doesn’t work.\r\n\r\n<strong>Christy: Are you finding speakers are becoming more flexible in tailoring their topics to the audience?</strong>\r\n\r\n<strong>Sue:</strong> I’ve booked over 3000 events and work to make each experience custom to the client’s needs. That includes making sure speakers are willing to adjust their content based on who will be listening to them. Today\'s audiences consume tremendous amounts of content daily and are incredibly savvy. They will not accept “canned” presentation. One size does not fit all.\r\n\r\n<strong>Christy: It seems that this is part fact-based and part intuition in terms of pairing speakers to audiences. Is that right and if so, how do you make that work?</strong>\r\n\r\n<strong>Sue:</strong> When I am first contacted to provide a speaker, I gather detailed information from the client, so I have the background I need. Like I said, it’s not just the topic, the personality and style have to be a good fit. I do my homework in advance and get a sense of who the hiring organization is. I get a sense of their culture, their expectations, what has and hasn’t worked for them in the past and what their goal is. That way when I pick up the phone, I know who I’m looking for and what we need to achieve.\r\n\r\nAdditionally, my speakers must complete a comprehensive questionnaire before signing with me. This gives me a wealth of information at my fingertips, which saves time, avoids confusion or miscommunication and allows me to be the best at what I do.\r\n\r\nNext month, Sue and I finish our conversation, during which we discuss, among other things, how to build a partnership with a bureau.\r\n\r\n[mk_mini_callout]<a href=\"http://www.corporateeventnews.com/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignleft wp-image-7555\" src=\"https://strategic.events/wp-content/uploads/2017/10/logo_cen_2.png\" alt=\"Corporate Event News Logo\" width=\"211\" height=\"67\" /></a>[/mk_mini_callout]','What’s Trending in the Speaking World?','','inherit','closed','closed','','10738-revision-v1','','','2018-03-26 15:58:52','2018-03-26 15:58:52','',10738,'https://strategic.events/10738-revision-v1/',0,'revision','',0),(10757,3,'2018-03-27 12:10:06','2018-03-27 12:10:06','','micro-only','','inherit','open','closed','','micro-only','','','2018-03-27 12:10:06','2018-03-27 12:10:06','',10738,'https://strategic.events/wp-content/uploads/2018/03/micro-only.png',0,'attachment','image/png',0),(10760,1,'2018-03-28 13:43:26','2018-03-28 13:43:26','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522677813506{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Curious Mind Exercise</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>For Strategic Planners</strong>\r\n\r\nWe put our trained eyes, decades of experience and strategic planning mastery to work for you allowing you to see your events in a way you never have before. We arrive onsite and watch your event unfold from the perspective of both an attendee and as strategic planners. When your event is over you receive a detailed report on how to capture missed cost savings, bring in new revenue streams, identify inefficiencies or redundancies in your work process, enhance the attendee experience and bring your general session and content to a higher level.\r\n\r\nFrom there we work hand in hand, so your events achieve a new standard of success. Choose to have us train your team and show them how to implement the steps needed to reach the new goals or bring in our team to help with the planning, allowing you to focus on other aspects of your work. No matter what you choose, after we’ve been onsite, your programs will be noticeably more efficient, less stressful, more cost-effective and receive higher satisfaction scores than ever before.\r\n\r\n<strong>Hire us to work with you one on one</strong>\r\n\r\nWhether you’re new to the industry or are working towards a promotion and want to up your game, knowing how to think backward and forwards almost simultaneously is critical. Professional event planners are expected to not just manage details but be able to think of every conceivable scenario and be ready to handle anything. Training your brain to be flexible, thorough, efficient and lighting quick takes time and practice but with our help, it’s not as difficult as you think.\r\n\r\nWe show you how to look at anything happening in the news or physically around you and correlate it to events and action plans. That means your events run efficiently, cost-effectively and with minimal surprises.\r\n\r\nWe’ve created a series of mental workouts that refine how you process information, sharpen your critical thinking skills and give you the ability to create strategic plans for every aspect of your work and personal life.\r\n\r\n<strong>For those outside the industry</strong>\r\n\r\nOnline statistics reports that humans have between 50,000-70,000 thoughts per day. Conservatively, that’s one thought every two seconds. No wonder so many of us forget things without making lists! People think that efficiently processing information and knowing how to use it are signs of intelligence, meaning you either, ‘have it or you don’t. We disprove that theory by teaching you how to process, analyze and use information quickly and efficiently.\r\n\r\nOur simple techniques and exercises show you how to think multiple steps ahead while paying attention to the smallest of details. By mastering the art of goal driven, strategic thinking you’ll avoid costly mistakes, eliminate wasted time and make careless errors a thing of the past.\r\n\r\nKnowing what questions to ask and how to use the answers is the key to better communication, improved results at work and more successful outcomes no matter what the task.\r\n\r\nLet us show you how to unlock the path to this valuable life skill.[/vc_column_text][/vc_column][/vc_row]','Curious Mind Exercise','','publish','closed','closed','','curious-mind-exercise','','','2018-04-02 14:03:35','2018-04-02 14:03:35','',0,'https://strategic.events/?page_id=10760',0,'page','',0),(10761,3,'2018-03-28 13:43:26','2018-03-28 13:43:26','','A Creative Mind','','inherit','closed','closed','','10760-revision-v1','','','2018-03-28 13:43:26','2018-03-28 13:43:26','',10760,'https://strategic.events/10760-revision-v1/',0,'revision','',0),(10762,3,'2018-03-29 12:50:32','2018-03-29 12:50:32','','Curious Mind Exercise','','inherit','closed','closed','','10760-revision-v1','','','2018-03-29 12:50:32','2018-03-29 12:50:32','',10760,'https://strategic.events/10760-revision-v1/',0,'revision','',0),(10763,3,'2018-03-29 12:51:46','2018-03-29 12:51:46','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522327899410{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Curious Mind Exercise</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nOnline statistics reports that human have between 50,000-70,000 thoughts per day. Conservatively, that’s one thought every two seconds. No wonder so many of us forget things without making lists! People think that efficiently processing information and knowing how to use it are signs of intelligence, meaning you either, ‘have it or you don’t. We disprove that theory by teaching you how to process, analyze and use information quickly and efficiently.\r\n\r\nOur simple techniques and exercises show you how to think multiple steps ahead while paying attention to the smallest of details. By mastering the art of goal driven, strategic thinking you’ll avoid costly mistakes, eliminate wasted time and make careless errors a thing of the past.\r\n\r\nKnowing what questions to ask and how to use the answers is the key to better communication, improved results at work and more successful outcomes no matter what the task. Let us show you how to unlock the path to this valuable life skill.[/vc_column_text][/vc_column][/vc_row]','Curious Mind Exercise','','inherit','closed','closed','','10760-revision-v1','','','2018-03-29 12:51:46','2018-03-29 12:51:46','',10760,'https://strategic.events/10760-revision-v1/',0,'revision','',0),(10764,3,'2018-03-29 12:53:56','2018-03-29 12:53:56','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522677951051{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Life, the Ultimate Event</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion-dollar strategic planning business, Christy’s seminars, mastermind classes, corporate coaching and free content teaches audiences how to reach new levels of achievement and success both personally and professionally.\r\n\r\nThrough information-packed, one day seminars, Christy leads participants through self-exploration exercises, guided discussions, group work and strategic thinking activities. Christy introduces concepts and gives participants time to absorb the new information, put it to use, ask questions and then practice using it again so her guests leave with first-hand experience not just concepts or pages of notes.\r\n\r\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed. Seminar’s focus on three key topics per day, allowing you to tailor your time to what you need most.\r\n\r\nWant to be a part of the inner circle? Take advantage of our VIP Track to be one of 25 people who get direct access to Christy at a pre-seminar mastermind class. Here, you’ll drill down even further into for individual feedback, ideas, and action plans. These three-hour opportunities offer the chance to create a custom action plan with real-time feedback, so you walk away with even more tools to use.\r\n\r\n<strong>Business Management Consulting</strong>\r\n\r\nChristy’s corporate coaching program brings her focus, talent, and energy directly to you. During a series of pre-site calls and exercises, you’ll work together to identify key areas of opportunity for development and a establish a clear set of goals you want to achieve. Once onsite, Christy works with you and your team to create and implement the strategic plan to get you there.\r\n\r\nWhether you want to create or redesign systems, implement processes and build an infrastructure, increase communication skills, reduce workplace tension, identify cost avoidance and cost savings opportunities, executive coaching or management training, Christy creates a bespoke program that meets your goals and that fits with your corporate culture.\r\n\r\nChristy takes the time to train your team and establishes an implementation plan leaving you with working systems and SOPs to follow. Because she knows it takes time to create new habits and develop new behaviors, three follow up meetings are then scheduled. This keeps everyone accountable and allows for any necessary fine-tuning. It’s about helping you achieve your goals and committing to getting you there.\r\n\r\n<strong>Learn the way that works best for you</strong>\r\n\r\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, group webinars, intensive weekend workshops or one-day events.\r\n\r\n<strong>About the book:</strong>\r\n\r\nAs the CEOs of our lives, the business of living it should be taken seriously. By applying her entrepreneurial expertise to everyday situations, Christy shows you how to view and process information through a strategic lens which focuses your energy on goal-driven action thereby shortening the path to success in all its forms.\r\n\r\nNo matter what you do for a living, Christy’s practical insight on communication, leadership, negotiating, networking, budgeting, productivity and achieving goals are applicable to all facets of life. Every conversation requires clear communication and often involves negotiating. Each dollar you spend or receive pertains to your personal finances and budget, and everything you want to achieve is built on productivity and goal setting. This easy to read, use and understand guide to Life, The Ultimate Event will change the way you look at, approach and live your life.\r\n\r\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','publish','closed','closed','','life-the-ultimate-event','','','2018-04-02 14:05:53','2018-04-02 14:05:53','',0,'https://strategic.events/?page_id=10764',0,'page','',0),(10765,3,'2018-03-29 12:53:18','2018-03-29 12:53:18','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522327996297{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Life, the Ultimate Event</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion dollar strategic planning business, Christy teaches audiences and individuals alike how to reach new levels of achievement and success both their personally and professionally.\r\n\r\n&nbsp;\r\n\r\nThrough a combination of activities, self-exploration exercises, guided discussions and strategic assignments, participants learn valuable critical thinking skills that can be put to work immediately.\r\n\r\n&nbsp;\r\n\r\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed.\r\n\r\n&nbsp;\r\n\r\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, online group webinars, intensive weekend workshops or one day events.\r\n\r\n&nbsp;\r\n\r\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','inherit','closed','closed','','10764-revision-v1','','','2018-03-29 12:53:18','2018-03-29 12:53:18','',10764,'https://strategic.events/10764-revision-v1/',0,'revision','',0),(10766,3,'2018-03-29 12:53:41','2018-03-29 12:53:41','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522327899410{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Curious Mind Exercise</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nOnline statistics reports that human have between 50,000-70,000 thoughts per day. Conservatively, that’s one thought every two seconds. No wonder so many of us forget things without making lists! People think that efficiently processing information and knowing how to use it are signs of intelligence, meaning you either, ‘have it or you don’t. We disprove that theory by teaching you how to process, analyze and use information quickly and efficiently.\r\n\r\nOur simple techniques and exercises show you how to think multiple steps ahead while paying attention to the smallest of details. By mastering the art of goal driven, strategic thinking you’ll avoid costly mistakes, eliminate wasted time and make careless errors a thing of the past.\r\n\r\nKnowing what questions to ask and how to use the answers is the key to better communication, improved results at work and more successful outcomes no matter what the task. Let us show you how to unlock the path to this valuable life skill.[/vc_column_text][/vc_column][/vc_row]','Curious Mind Exercise','','inherit','closed','closed','','10760-revision-v1','','','2018-03-29 12:53:41','2018-03-29 12:53:41','',10760,'https://strategic.events/10760-revision-v1/',0,'revision','',0),(10767,3,'2018-03-29 12:53:56','2018-03-29 12:53:56','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522327996297{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Life, the Ultimate Event</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion dollar strategic planning business, Christy teaches audiences and individuals alike how to reach new levels of achievement and success both their personally and professionally.\r\n\r\n&nbsp;\r\n\r\nThrough a combination of activities, self-exploration exercises, guided discussions and strategic assignments, participants learn valuable critical thinking skills that can be put to work immediately.\r\n\r\n&nbsp;\r\n\r\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed.\r\n\r\n&nbsp;\r\n\r\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, online group webinars, intensive weekend workshops or one day events.\r\n\r\n&nbsp;\r\n\r\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','inherit','closed','closed','','10764-revision-v1','','','2018-03-29 12:53:56','2018-03-29 12:53:56','',10764,'https://strategic.events/10764-revision-v1/',0,'revision','',0),(10768,3,'2018-03-29 12:54:02','2018-03-29 12:54:02','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522327996297{margin-bottom: 0px !important;}\"]\n<h2><strong>Life, the Ultimate Event</strong></h2>\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion dollar strategic planning business, Christy teaches audiences and individuals alike how to reach new levels of achievement and success both their personally and professionally.\n\n&nbsp;\n\nThrough a combination of activities, self-exploration exercises, guided discussions and strategic assignments, participants learn valuable critical thinking skills that can be put to work immediately.\n\n&nbsp;\n\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed.\n\n&nbsp;\n\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, online group webinars, intensive weekend workshops or one day events.\n\n&nbsp;\n\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','inherit','closed','closed','','10764-autosave-v1','','','2018-03-29 12:54:02','2018-03-29 12:54:02','',10764,'https://strategic.events/10764-autosave-v1/',0,'revision','',0),(10769,3,'2018-03-29 13:02:39','2018-03-29 13:02:39','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522328557615{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Life, the Ultimate Event</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion dollar strategic planning business, Christy teaches audiences and individuals alike how to reach new levels of achievement and success both their personally and professionally.\r\n\r\nThrough a combination of activities, self-exploration exercises, guided discussions and strategic assignments, participants learn valuable critical thinking skills that can be put to work immediately.\r\n\r\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed.\r\n\r\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, online group webinars, intensive weekend workshops or one day events.\r\n\r\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','inherit','closed','closed','','10764-revision-v1','','','2018-03-29 13:02:39','2018-03-29 13:02:39','',10764,'https://strategic.events/10764-revision-v1/',0,'revision','',0),(10771,1,'2018-04-01 13:30:40','2018-04-01 13:30:40','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]APRIL RAIN[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/april-rain.png\" image_size=\"medium\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1523031138208{margin-bottom: 0px !important;}\"]\r\n<h3><span style=\"color: #000000;\">The April Rain is a simple and refreshing version of a Vodka Martini with a splash of lime juice which adds a delicate but uplifting note. We suggest using only fresh lime. You can use the peel for a garnish. </span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332388081{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">April Rain</span></h2>\r\n<span style=\"color: #000000;\">INGREDIENTS</span>\r\n<span style=\"color: #000000;\">2 Ounces of the very best vodka</span>\r\n<span style=\"color: #000000;\">½ Ounces fresh lime juice </span>\r\n<span style=\"color: #000000;\">½ Ounces dry vermouth </span>\r\n<span style=\"color: #000000;\">Garnish: lime peel</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522332412612{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Pour the ingredients into a cocktail shaker with ice cubes.</span>\r\n<span style=\"color: #000000;\">Shake well.</span>\r\n<span style=\"color: #000000;\">Strain into a chilled cocktail glass.</span>\r\n<span style=\"color: #000000;\">Garnish with the lime peel.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','April Rain','','publish','open','open','','april-rain','','','2018-04-06 16:12:25','2018-04-06 16:12:25','',0,'https://strategic.events/?p=10771',0,'post','',0),(10772,3,'2018-03-29 13:33:11','2018-03-29 13:33:11','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]APPLEJACK SAZERAC[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2017/11/e206c4c8-305d-441f-8423-9c1464417d0e.png\" image_size=\"medium\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1511976412560{margin-bottom: 0px !important;}\"]\r\n<h3><span style=\"color: #000000;\">Perfect for nights with its use of wintery flavors like apple brandy and maple syrup. You cannot make a more fireside-appropriate cocktail!</span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1519158003443{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Applejack Sazerac</span></h2>\r\n<span style=\"color: #000000;\">INGREDIENTS</span>\r\n<span style=\"color: #000000;\"> 2 Ounce Apple Brandy (like Applejack)</span>\r\n<span style=\"color: #000000;\"> .25 Ounce Maple Syrup</span>\r\n<span style=\"color: #000000;\"> 3 Dashes Peychaud\'s Bitters</span>[/vc_column_text][vc_column_text css=\".vc_custom_1511976032511{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Stir ingredients with ice, then strain into an old-fashioned glass.</span>\r\n<span style=\"color: #000000;\"> Serve up and garnish with a lemon twist.</span>\r\n\r\n[/vc_column_text][vc_empty_space height=\"15px\"]','April Rain','','inherit','closed','closed','','10771-revision-v1','','','2018-03-29 13:33:11','2018-03-29 13:33:11','',10771,'https://strategic.events/10771-revision-v1/',0,'revision','',0),(10773,3,'2018-03-29 14:07:04','2018-03-29 14:07:04','','april-rain','','inherit','open','closed','','april-rain-2','','','2018-03-29 14:07:04','2018-03-29 14:07:04','',10771,'https://strategic.events/wp-content/uploads/2018/03/april-rain.png',0,'attachment','image/png',0),(10774,3,'2018-03-29 14:10:14','2018-03-29 14:10:14','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]APRIL RAIN[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/april-rain.png\" image_size=\"medium\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522332346440{margin-bottom: 0px !important;}\"]\r\n<h3><span style=\"color: #000000;\">The April Rain is a simple and refreshing version of a Vodka Martini with a splash of lime juice which adds a delicate but uplifting note. I suggest using only fresh lime. You can use the peel for a garnish. </span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332388081{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">April Rain</span></h2>\r\n<span style=\"color: #000000;\">INGREDIENTS</span>\r\n<span style=\"color: #000000;\">2 Ounces of the very best vodka</span>\r\n<span style=\"color: #000000;\">½ Ounces fresh lime juice </span>\r\n<span style=\"color: #000000;\">½ Ounces dry vermouth </span>\r\n<span style=\"color: #000000;\">Garnish: lime peel</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522332412612{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Pour the ingredients into a cocktail shaker with ice cubes.</span>\r\n<span style=\"color: #000000;\">Shake well.</span>\r\n<span style=\"color: #000000;\">Strain into a chilled cocktail glass.</span>\r\n<span style=\"color: #000000;\">Garnish with the lime peel.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','April Rain','','inherit','closed','closed','','10771-revision-v1','','','2018-03-29 14:10:14','2018-03-29 14:10:14','',10771,'https://strategic.events/10771-revision-v1/',0,'revision','',0),(10776,1,'2018-04-01 14:21:11','2018-04-01 14:21:11','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]LEMON-THYME COOKIES[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg\" image_size=\"full\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522756421260{margin-bottom: 0px !important;}\"]\r\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Springtime is party time! Easter, Mother’s Day, graduations and spring cocktail parties are all good reasons to bake. Why not try making these Lemon-Thyme Cookies to kick off your spring baking season? We first experienced these delicate delights while on a site visit in Napa Valley. After our first bite, we knew we had to find the recipe. The subtle sweetness of these cookies combined with a hint of thyme is deliciously unexpected and the cardamom had us guessing what flavor was making them taste so special. We are sure they will become one of your go-to springtime treats.</span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332818352{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Lemon-Thyme Cookies</span></h2>\r\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">INGREDIENTS</span></p>\r\n<span style=\"color: #000000;\">1/2 Cup butter, softened</span>\r\n<span style=\"color: #000000;\">1/4 Cup granulated sugar</span>\r\n<span style=\"color: #000000;\">1 Tablespoon snipped fresh thyme</span>\r\n<span style=\"color: #000000;\">2 Teaspoons finely shredded lemon peel</span>\r\n<span style=\"color: #000000;\">1 Tablespoon lemon juice</span>\r\n<span style=\"color: #000000;\">1/4 Teaspoon ground cardamom</span>\r\n<span style=\"color: #000000;\">1 1/4 Cups all-purpose flour</span>\r\n<span style=\"color: #000000;\">Coarse sugar or granulated sugar for sprinkling</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522757179888{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Preheat oven to 350 degrees. </span>\r\n<span style=\"color: #000000;\">Beat the butter in a medium mixing bowl on med/high speed for 30 seconds. </span>\r\n<span style=\"color: #000000;\">Add 1/4 cup granulated sugar until combined. </span>\r\n<span style=\"color: #000000;\">Beat in thyme, lemon peel, lemon juice, and cardamom plus as much of the flour as you can with the mixer. </span>\r\n<span style=\"color: #000000;\">Stir in any remaining flour with a wooden spoon. Knead until smooth; form mixture into a ball.</span>\r\n<span style=\"color: #000000;\">Divide dough into 3 equal portions. </span>\r\n<span style=\"color: #000000;\">On a lightly floured surface, roll each portion into a 6x4 1/2-inch rectangle (about 1/4 inch thick.)</span>\r\n<span style=\"color: #000000;\">Cut dough into 1 1/2-inch squares with a scalloped-edge pastry wheel. </span>\r\n<span style=\"color: #000000;\">Sprinkle cutouts with coarse sugar. </span>\r\n<span style=\"color: #000000;\">Place on ungreased cookie sheets.</span>\r\n<span style=\"color: #000000;\">Bake in preheated oven for 12 to 15 minutes or until edges are just lightly brown. </span>\r\n<span style=\"color: #000000;\">Transfer to wire racks to cool. Makes 36 cookies.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','Lemon-Thyme Cookies','','publish','open','open','','lemon-thyme-cookies','','','2018-04-03 12:08:10','2018-04-03 12:08:10','',0,'https://strategic.events/?p=10776',0,'post','',0),(10777,3,'2018-03-29 14:12:17','2018-03-29 14:12:17','','lemon-thyme-cookies','','inherit','open','closed','','lemon-thyme-cookies','','','2018-03-29 14:12:17','2018-03-29 14:12:17','',10776,'https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg',0,'attachment','image/jpeg',0),(10778,3,'2018-03-29 14:14:12','2018-03-29 14:14:12','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]TRADITIONAL SODA BREAD[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg\" image_size=\"full\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522332848050{margin-bottom: 0px !important;}\"]\r\n<h3 style=\"text-align: left;\">Springtime is party time! Easter, Mother’s Day, graduations and spring cocktail parties are all good reasons to bake. Why not try making these Lemon-Thyme Cookies to kick off your spring baking season? We first experienced these delicate delights while on a site visit in Napa Valley. After our first bite, we knew we had to find the recipe. The subtle sweetness of these cookies combined with a hint of thyme is deliciously unexpected and the cardamom had us guessing what flavor was making them taste so special. We are sure they will become one of your go-to springtime treats.</h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332818352{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Lemon-Thyme Cookies</span></h2>\r\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">INGREDIENTS</span></p>\r\n<span style=\"color: #000000;\">1/2 Cup butter, softened</span>\r\n<span style=\"color: #000000;\">1/4 Cup granulated sugar</span>\r\n<span style=\"color: #000000;\">1 Tablespoon snipped fresh thyme</span>\r\n<span style=\"color: #000000;\">2 Teaspoons finely shredded lemon peel</span>\r\n<span style=\"color: #000000;\">1 Tablespoon lemon juice</span>\r\n<span style=\"color: #000000;\">1/4 Teaspoon ground cardamom</span>\r\n<span style=\"color: #000000;\">1 1/4 Cups all-purpose flour</span>\r\n<span style=\"color: #000000;\">Coarse sugar or granulated sugar for sprinkling</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522332804795{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Preheat oven to 350. </span>\r\n<span style=\"color: #000000;\">Beat the butter in a medium mixing bowl on med/high speed for 30 seconds. </span>\r\n<span style=\"color: #000000;\">Add 1/4 cup granulated sugar until combined. </span>\r\n<span style=\"color: #000000;\">Beat in thyme, lemon peel, lemon juice, and cardamom plus as much of the flour as you can with the mixer. </span>\r\n<span style=\"color: #000000;\">Stir in any remaining flour with a wooden spoon. Knead until smooth; form mixture into a ball.</span>\r\n<span style=\"color: #000000;\">Divide dough into 3 equal portions. </span>\r\n<span style=\"color: #000000;\">On a lightly floured surface, roll each portion into a 6x4 1/2-inch rectangle (about 1/4 inch thick.)</span>\r\n<span style=\"color: #000000;\">Cut dough into 1 1/2-inch squares with a scalloped-edge pastry wheel. </span>\r\n<span style=\"color: #000000;\">Sprinkle cutouts with coarse sugar. </span>\r\n<span style=\"color: #000000;\">Place on ungreased cookie sheets.</span>\r\n<span style=\"color: #000000;\">Bake in preheated oven for 12 to 15 minutes or until edges are just lightly brown. </span>\r\n<span style=\"color: #000000;\">Transfer to wire racks to cool. Makes 36 cookies.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','Lemon-Thyme Cookies','','inherit','closed','closed','','10776-revision-v1','','','2018-03-29 14:14:12','2018-03-29 14:14:12','',10776,'https://strategic.events/10776-revision-v1/',0,'revision','',0),(10779,3,'2018-03-29 14:21:11','2018-03-29 14:21:11','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]LEMON-THYME COOKIES[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg\" image_size=\"full\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522332848050{margin-bottom: 0px !important;}\"]\r\n<h3 style=\"text-align: left;\">Springtime is party time! Easter, Mother’s Day, graduations and spring cocktail parties are all good reasons to bake. Why not try making these Lemon-Thyme Cookies to kick off your spring baking season? We first experienced these delicate delights while on a site visit in Napa Valley. After our first bite, we knew we had to find the recipe. The subtle sweetness of these cookies combined with a hint of thyme is deliciously unexpected and the cardamom had us guessing what flavor was making them taste so special. We are sure they will become one of your go-to springtime treats.</h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332818352{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Lemon-Thyme Cookies</span></h2>\r\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">INGREDIENTS</span></p>\r\n<span style=\"color: #000000;\">1/2 Cup butter, softened</span>\r\n<span style=\"color: #000000;\">1/4 Cup granulated sugar</span>\r\n<span style=\"color: #000000;\">1 Tablespoon snipped fresh thyme</span>\r\n<span style=\"color: #000000;\">2 Teaspoons finely shredded lemon peel</span>\r\n<span style=\"color: #000000;\">1 Tablespoon lemon juice</span>\r\n<span style=\"color: #000000;\">1/4 Teaspoon ground cardamom</span>\r\n<span style=\"color: #000000;\">1 1/4 Cups all-purpose flour</span>\r\n<span style=\"color: #000000;\">Coarse sugar or granulated sugar for sprinkling</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522332804795{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Preheat oven to 350. </span>\r\n<span style=\"color: #000000;\">Beat the butter in a medium mixing bowl on med/high speed for 30 seconds. </span>\r\n<span style=\"color: #000000;\">Add 1/4 cup granulated sugar until combined. </span>\r\n<span style=\"color: #000000;\">Beat in thyme, lemon peel, lemon juice, and cardamom plus as much of the flour as you can with the mixer. </span>\r\n<span style=\"color: #000000;\">Stir in any remaining flour with a wooden spoon. Knead until smooth; form mixture into a ball.</span>\r\n<span style=\"color: #000000;\">Divide dough into 3 equal portions. </span>\r\n<span style=\"color: #000000;\">On a lightly floured surface, roll each portion into a 6x4 1/2-inch rectangle (about 1/4 inch thick.)</span>\r\n<span style=\"color: #000000;\">Cut dough into 1 1/2-inch squares with a scalloped-edge pastry wheel. </span>\r\n<span style=\"color: #000000;\">Sprinkle cutouts with coarse sugar. </span>\r\n<span style=\"color: #000000;\">Place on ungreased cookie sheets.</span>\r\n<span style=\"color: #000000;\">Bake in preheated oven for 12 to 15 minutes or until edges are just lightly brown. </span>\r\n<span style=\"color: #000000;\">Transfer to wire racks to cool. Makes 36 cookies.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','Lemon-Thyme Cookies','','inherit','closed','closed','','10776-revision-v1','','','2018-03-29 14:21:11','2018-03-29 14:21:11','',10776,'https://strategic.events/10776-revision-v1/',0,'revision','',0),(10780,1,'2018-04-01 14:38:49','2018-04-01 14:38:49','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853490434{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/book-of-ices/\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png\" width=\"109\" height=\"172\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','publish','open','closed','','meet-the-martha-stewart-of-the-victorian-era-agnes-marshall','','','2018-04-04 14:51:37','2018-04-04 14:51:37','',0,'https://strategic.events/?p=10780',0,'post','',0),(10781,1,'2018-04-01 14:52:20','2018-04-01 14:52:20','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853500643{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Foodies’ Picks for Best Restaurants around America</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country.</span>\r\n\r\n<span style=\"color: #000000;\">Click the map to see where famous foodies are eating and check out the food for yourself!</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around America','','publish','open','closed','','foodies-picks-for-best-restaurants-around-america','','','2018-04-04 14:51:43','2018-04-04 14:51:43','',0,'https://strategic.events/?p=10781',0,'post','',0),(10785,3,'2018-03-29 14:27:23','2018-03-29 14:27:23','','victorian-era-martha','','inherit','open','closed','','victorian-era-martha','','','2018-03-29 14:27:23','2018-03-29 14:27:23','',10780,'https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg',0,'attachment','image/jpeg',0),(10786,3,'2018-03-29 14:28:06','2018-03-29 14:28:06','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522333682936{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.<img class=\" wp-image-10784 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/book.png\" alt=\"\" width=\"123\" height=\"192\" /></span>[/vc_column_text][/vc_column][/vc_row]','Popcorn Shrimp with Remoulade, Sweet Potato Fries with Sriracha Mayo','','inherit','closed','closed','','10780-revision-v1','','','2018-03-29 14:28:06','2018-03-29 14:28:06','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10787,3,'2018-03-29 14:28:35','2018-03-29 14:28:35','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522333713679{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.<img class=\"wp-image-10784 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/book.png\" alt=\"\" width=\"123\" height=\"192\" /></span>[/vc_column_text][/vc_column][/vc_row]','Popcorn Shrimp with Remoulade, Sweet Potato Fries with Sriracha Mayo','','inherit','closed','closed','','10780-revision-v1','','','2018-03-29 14:28:35','2018-03-29 14:28:35','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10788,3,'2018-03-29 14:31:33','2018-03-29 14:31:33','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522333890323{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.\r\n</span>\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10784\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/book.png\" width=\"196\" height=\"306\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Popcorn Shrimp with Remoulade, Sweet Potato Fries with Sriracha Mayo','','inherit','closed','closed','','10780-revision-v1','','','2018-03-29 14:31:33','2018-03-29 14:31:33','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10789,3,'2018-03-29 14:32:10','2018-03-29 14:32:10','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522333925880{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n\r\n<a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10784\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/book.png\" width=\"95\" height=\"148\" /></a>[/vc_column_text][/vc_column][/vc_row]','Popcorn Shrimp with Remoulade, Sweet Potato Fries with Sriracha Mayo','','inherit','closed','closed','','10780-revision-v1','','','2018-03-29 14:32:10','2018-03-29 14:32:10','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10790,3,'2018-03-29 14:33:35','2018-03-29 14:33:35','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522333925880{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n\r\n<a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10784\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/book.png\" width=\"95\" height=\"148\" /></a>[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','inherit','closed','closed','','10780-revision-v1','','','2018-03-29 14:33:35','2018-03-29 14:33:35','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10791,3,'2018-03-29 14:38:58','2018-03-29 14:38:58','','best','','inherit','open','closed','','best','','','2018-03-29 14:38:58','2018-03-29 14:38:58','',10781,'https://strategic.events/wp-content/uploads/2018/03/best.png',0,'attachment','image/png',0),(10793,3,'2018-03-29 14:47:16','2018-03-29 14:47:16','','best-restaurants-around-the-country','','inherit','open','closed','','best-restaurants-around-the-country','','','2018-03-29 14:47:16','2018-03-29 14:47:16','',10781,'https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg',0,'attachment','image/jpeg',0),(10794,3,'2018-03-29 14:49:14','2018-03-29 14:49:14','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522334950276{margin-bottom: 0px !important;}\"]\r\n<h2>Foodies’ Picks for Best Restaurants around the Country</h2>\r\n<img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country. Click the map to see where famous foodies are eating and check out the food for yourself!\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n [/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around the Country','','inherit','closed','closed','','10781-revision-v1','','','2018-03-29 14:49:14','2018-03-29 14:49:14','',10781,'https://strategic.events/10781-revision-v1/',0,'revision','',0),(10795,3,'2018-03-29 14:50:24','2018-03-29 14:50:24','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522335013718{margin-bottom: 0px !important;}\"]\r\n<h2>Foodies’ Picks for Best Restaurants around the Country</h2>\r\n<img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country.\r\n\r\nClick the map to see where famous foodies are eating and check out the food for yourself!\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around the Country','','inherit','closed','closed','','10781-revision-v1','','','2018-03-29 14:50:24','2018-03-29 14:50:24','',10781,'https://strategic.events/10781-revision-v1/',0,'revision','',0),(10796,3,'2018-03-29 14:52:09','2018-03-29 14:52:09','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522335114326{margin-bottom: 0px !important;}\"]\r\n<h2>Foodies’ Picks for Best Restaurants around America</h2>\r\n<img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country.\r\n\r\nClick the map to see where famous foodies are eating and check out the food for yourself!\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around America','','inherit','closed','closed','','10781-revision-v1','','','2018-03-29 14:52:09','2018-03-29 14:52:09','',10781,'https://strategic.events/10781-revision-v1/',0,'revision','',0),(10797,3,'2018-03-29 14:59:17','2018-03-29 14:59:17','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522335554463{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Foodies’ Picks for Best Restaurants around America</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country.</span>\r\n\r\n<span style=\"color: #000000;\">Click the map to see where famous foodies are eating and check out the food for yourself!</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around America','','inherit','closed','closed','','10781-revision-v1','','','2018-03-29 14:59:17','2018-03-29 14:59:17','',10781,'https://strategic.events/10781-revision-v1/',0,'revision','',0),(10798,3,'2018-03-29 20:24:50','2018-03-29 20:24:50','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][mk_subscribe list_id=\"c19bb892bd\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-29 20:24:50','2018-03-29 20:24:50','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10799,3,'2018-03-29 20:29:41','2018-03-29 20:29:41','<!-- OP_SEARCH_GENERATED --><div style=\'background-image:url(https://strategic.events/wp-content/uploads/2018/02/strategic-planning-movement-cover-image.png);background-repeat:no-repeat;background-size:cover;background-attachment:fixed;background-position:50% 0;padding-bottom:20px;border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable section  bg-parallax-5a297e5f1570f  bg-parallax-5a29b0e92d44f  bg-parallax-5a2ea743989b8  bg-parallax-5a2ee9ddecd41  bg-parallax-5a317f06a99d3  bg-parallax-5a354d6ad2ad3  bg-parallax-5a4d4f214acac  bg-parallax-5a4d57fe13e4a  bg-parallax-5a4d623dbd124  bg-parallax-5a4e41eddbb94  bg-parallax-5a4e44baaf58b  bg-parallax-5a4fbdabc2f6e  bg-parallax-5a4fdfd5b5cce  bg-parallax-5a53bdb1610fc  bg-parallax-5a54ccf50afd3  bg-parallax-5a5cecb8337bd  bg-parallax-5a5cf4314bf33  bg-parallax-5a5e1a19d1b61  bg-parallax-5a5f95e427621  bg-parallax-5a5f962686a47  bg-parallax-5a5f9c76d7528  bg-parallax-5a65fd2c11e02  bg-parallax-5a65fde174613  bg-parallax-5a7b1d7d7a27b bgposition  bg-parallax-5a7b341d64f82  bg-parallax-5a7b3c62c8fe3  bg-parallax-5a7b5fa70b5ee  bg-parallax-5a7e0ad75f65d  bg-parallax-5a7e0ca974d11  bg-parallax-5a7e298af0127  bg-parallax-5a8450ad5cd8a  bg-parallax-5a8453146e673  bg-parallax-5a845ac47e3d7  bg-parallax-5a8c280854032  bg-parallax-5abd4bce4bfae  bg-parallax-5abd4cb5e1f04 \" id=\"le_body_row_1\"data-stellar-background-ratio=\"0.3\" data-style=\"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\"><div style=\'opacity:0.0;background:;\'  class=\"op-row-image-color-overlay\"></div><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_1_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_1_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:750px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;750&quot;]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row two-columns cf ui-sortable section   \" id=\"le_body_row_2\" data-style=\"eyJlbGVtZW50SWQiOiJsZV9ib2R5X3Jvd18yIiwiYm9yZGVyVG9wV2lkdGgiOiIiLCJib3JkZXJUb3BDb2xvciI6IiIsImJvcmRlckJvdHRvbVdpZHRoIjoiIiwiYm9yZGVyQm90dG9tQ29sb3IiOiIiLCJzZWN0aW9uU2VwYXJhdG9yVHlwZSI6Im5vbmUiLCJzZWN0aW9uU2VwYXJhdG9yU3R5bGUiOiIiLCJleHRyYXMiOnsiYW5pbWF0aW9uRWZmZWN0IjoiIiwiYW5pbWF0aW9uRGVsYXkiOiIifSwicm93U2Nyb2xsRml4ZWRQb3NpdGlvbiI6Im5vbmUiLCJyb3dTY3JvbGxGaXhlZE1vYmlsZSI6ZmFsc2UsImFkZG9uIjp7fX0=\"><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-half column cols\" id=\"le_body_row_2_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:60px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;60&quot;]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div class=\"video-plugin-new-syntax video-plugin-new\" style=\"width:560px; height:315px; max-width:100%;margin:0 auto; margin-bottom: 20px; border: 0px solid #fff; padding-top:0; padding-bottom:0;\"><div style=\"height:0; padding-bottom:56.25%; padding-top:0;\"></div></div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[video_player type=&quot;youtube&quot; youtube_remove_logo=&quot;Y&quot; style=&quot;1&quot; dimensions=&quot;560x315&quot; width=&quot;560&quot; height=&quot;315&quot; align=&quot;center&quot; margin_top=&quot;0&quot; margin_bottom=&quot;20&quot; ipad_color=&quot;black&quot;]aHR0cHM6Ly95b3V0dS5iZS9tWnpVTEVfX29BZw==[/video_player]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_3\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <h2 style=\'font-size:40px;font-style:normal;font-weight:normal;color:#000080;text-align:center;\'>Our Mission</h2> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;1&quot; font_size=&quot;40&quot; font_style=&quot;normal&quot; font_color=&quot;%23000080&quot; font_shadow=&quot;none&quot; align=&quot;center&quot; headline_tag=&quot;h2&quot;]Our Mission[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_4\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> [text_block style=\"style_1.png\" align=\"left\"]<p style=\"text-align: center;\"><span style=\"color: #1d1848;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners. </span></p>\n<p style=\"text-align: center;\"><span style=\"color: #1d1848;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical\nrole we play in their creation.</span></p>[/text_block] </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[text_block style=&quot;style_1.png&quot; align=&quot;left&quot;]&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;The Strategic Planning Movement&#039;s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners. &lt;/span&gt;&lt;/p&gt;\n&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical\nrole we play in their creation.&lt;/span&gt;&lt;/p&gt;[/text_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#one-half\" class=\"split-column\"></a><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div><div class=\"one-half column cols\" id=\"le_body_row_2_col_2\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <h1 style=\'font-size:16px;color:#000080;text-align:center;margin-bottom:20px;\'><h2><span style=\"color: #000080;\">Sign up now to help drive the Strategic Planning Movement</span></h2></h1> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;1&quot; font_size=&quot;16&quot; font_color=&quot;%23000080&quot; align=&quot;center&quot; headline_tag=&quot;h1&quot; bottom_margin=&quot;20&quot;]&lt;h2&gt;&lt;span style=&quot;color: #000080;&quot;&gt;Sign up now to help drive the Strategic Planning Movement&lt;/span&gt;&lt;/h2&gt;[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> \n<div id=\"5abd4bce80098\" class=\"optin-box optin-box-24\" style=\" margin-top: 5px;margin-right: auto;margin-left: auto;\">\n    <form action=\"https://strategic.events/process-optin-form/\" method=\"post\" class=\"cf op-optin-validation\"><div style=\"display:none\"><input type=\"hidden\" name=\"provider\" value=\"mailchimp\" /><input type=\"hidden\" name=\"redirect_url\" value=\"https://strategic.events/success-strategic-planning-movement/\" /><input type=\"hidden\" name=\"list\" value=\"c19bb892bd\" /><input type=\"hidden\" name=\"double_optin\" value=\"N\" /><input type=\"hidden\" name=\"welcome_email\" value=\"N\" /><input type=\"hidden\" name=\"already_subscribed_url\" value=\"https://strategic.events/success-strategic-planning-movement/\" /></div><input type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" /><input type=\"text\" name=\"FNAME\" placeholder=\"Enter your first name\" value=\"\" /><div class=\"text-box\"><input type=\"text\" name=\"LNAME\" placeholder=\"Enter your last name\" value=\"\" /></div><div class=\"text-box\"><input type=\"text\" name=\"MMERGE5\" placeholder=\"What is your biggest obstacle in planning?\" value=\"\" /></div><div style=\"text-align:center\"><style type=\"text/css\">#btn_1_422d39a8d05d97321043f0fb826a0626 .text {font-size:32px;font-family:\"Myriad Pro\", Myriad, sans-serif;font-weight:bold;text-shadow:#000000 0px 2px 0px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .subtext {text-shadow:#000000 0px 2px 0px;}#btn_1_422d39a8d05d97321043f0fb826a0626 {padding:30px 40px;border-color:#132971;border-width:1px;-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;background:#132971;box-shadow:none;}#btn_1_422d39a8d05d97321043f0fb826a0626 .gradient {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .shine {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .active {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .hover {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}</style><button type=\"submit\" id=\"btn_1_422d39a8d05d97321043f0fb826a0626\" class=\"css-button style-1 location_optin_box_style_24\"><span class=\"text\">Get Strategic</span><span class=\"hover\"></span><span class=\"active\"></span></button></div>    <input type=\"hidden\" id=\"op_optin_nonce\" name=\"op_optin_nonce\" value=\"5c85460a63\" /><input type=\"hidden\" name=\"_wp_http_referer\" value=\"/wp-admin/admin-ajax.php\" /></form>\n    </div>\n </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[optin_box style=&quot;24&quot; margin_top=&quot;5&quot; alignment=&quot;center&quot; email_field=&quot;email&quot; email_default=&quot;Enter your email address&quot; email_order=&quot;0&quot; integration_type=&quot;mailchimp&quot; thank_you_page=&quot;https://strategic.events/success-strategic-planning-movement/&quot; already_subscribed_url=&quot;https://strategic.events/success-strategic-planning-movement/&quot; list=&quot;c19bb892bd&quot; name_field=&quot;FNAME&quot; name_default=&quot;Enter your first name&quot; name_order=&quot;1&quot; name_required=&quot;Y&quot; extra_field_1_name=&quot;LNAME&quot; extra_field_1_order=&quot;2&quot; extra_field_1_required=&quot;Y&quot; extra_field_1_hidden=&quot;N&quot; extra_field_1_title=&quot;Enter your last name&quot; extra_field_2_name=&quot;MMERGE5&quot; extra_field_2_order=&quot;3&quot; extra_field_2_required=&quot;N&quot; extra_field_2_hidden=&quot;N&quot; extra_field_2_title=&quot;What is your biggest obstacle in planning?&quot; opm_packages=&quot;&quot;][optin_box_field name=&quot;headline&quot;][/optin_box_field][optin_box_field name=&quot;paragraph&quot;]LsKK3poqbMK6Z2jClsKK7IuWwqZ61ajCnsecwrXqrq3Cp2LCpiscwop4HsKWK0PConfCnMK96Ke6dyfConlacumuunfCp2rYrHLCicKmwqHDmg==[/optin_box_field][optin_box_field name=&quot;privacy&quot;][/optin_box_field][optin_box_field name=&quot;top_color&quot;]undefined[/optin_box_field][optin_box_button type=&quot;1&quot; text=&quot;Get Strategic&quot; text_size=&quot;32&quot; text_font=&quot;Myriad Pro;default&quot; text_bold=&quot;Y&quot; text_letter_spacing=&quot;0&quot; text_shadow_panel=&quot;Y&quot; text_shadow_vertical=&quot;2&quot; text_shadow_horizontal=&quot;0&quot; text_shadow_color=&quot;#000000&quot; text_shadow_blur=&quot;0&quot; styling_width=&quot;40&quot; styling_height=&quot;30&quot; styling_border_color=&quot;#132971&quot; styling_border_size=&quot;1&quot; styling_border_radius=&quot;6&quot; styling_border_opacity=&quot;100&quot; styling_gradient_start_color=&quot;#132971&quot; drop_shadow_panel=&quot;N&quot; inset_shadow_panel=&quot;N&quot; location=&quot;optin_box_style_24&quot; button_below=&quot;Y&quot;]Get Strategic[/optin_box_button] [/optin_box]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_3\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:20px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;20&quot;]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_4\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <ul class=\"bullet-list size-16\"  style=\"width:400px;margin-left:auto;margin-right:auto;\"><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Receive free planning tools, guides, and resources </li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Stay updated on latest strategic planning insights</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Learn about upcoming webinars and events</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Contribute your voice, ideas, and expertise</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Elevate your career and the event profession</li></ul> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[bullet_block upload_icon=&quot;https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png&quot; style=&quot;size-16&quot; small_icon=&quot;1.png&quot; width=&quot;400&quot; alignment=&quot;center&quot;]&lt;ul&gt;&lt;li&gt;Receive free planning tools, guides, and resources &lt;/li&gt;&lt;li&gt;Stay updated on latest strategic planning insights&lt;/li&gt;&lt;li&gt;Learn about upcoming webinars and events&lt;/li&gt;&lt;li&gt;Contribute your voice, ideas, and expertise&lt;/li&gt;&lt;li&gt;Elevate your career and the event profession&lt;/li&gt;&lt;/ul&gt;[/bullet_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#one-half\" class=\"split-column\"></a><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'background-image:url(https://strategic.events/wp-content/uploads/2018/02/get-strategic-spm.png);background-repeat:no-repeat;background-size:cover;background-attachment:fixed;background-position:50% 0;padding-bottom:20px;border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable section  bg-parallax-5a297e5f1754d  bg-parallax-5a29b0e92eb9c  bg-parallax-5a2ea743d6447  bg-parallax-5a2ee9ddee7c2  bg-parallax-5a317f06e541f  bg-parallax-5a354d6b19ff7  bg-parallax-5a4d4f2190677  bg-parallax-5a4d57fe15673  bg-parallax-5a4d623dbf5f5  bg-parallax-5a4e41eddd8ef  bg-parallax-5a4e44bab1007  bg-parallax-5a4fbdabc49ec  bg-parallax-5a4fdfd5b791d  bg-parallax-5a53bdb1a0562  bg-parallax-5a54ccf50cb45  bg-parallax-5a5cecb86f252  bg-parallax-5a5cf4314e434  bg-parallax-5a5e1a19d37f2  bg-parallax-5a5f95e46316d  bg-parallax-5a5f96268867e  bg-parallax-5a5f9c76d9111  bg-parallax-5a65fd2c4d64d  bg-parallax-5a65fde17614c  bg-parallax-5a7b1d7d7c698  bg-parallax-5a7b341d66623  bg-parallax-5a7b3c62ca751  bg-parallax-5a7b5fa70cced  bg-parallax-5a7e0ad79c9f1  bg-parallax-5a7e0ca977856  bg-parallax-5a7e298af1c46  bg-parallax-5a8450ad9869c  bg-parallax-5a84531470d0f  bg-parallax-5a845ac480966  bg-parallax-5a8c280855bb6  bg-parallax-5abd4bce8ad3a  bg-parallax-5abd4cb5e43aa \" id=\"le_body_row_3\"data-stellar-background-ratio=\"0.3\" data-style=\"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\"><div style=\'opacity:0.0;background:;\'  class=\"op-row-image-color-overlay\"></div><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_3_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_3_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:750px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;750&quot;]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable   \" id=\"le_body_row_4\" data-style=\"eyJlbGVtZW50SWQiOiJsZV9ib2R5X3Jvd180IiwiYm9yZGVyVG9wV2lkdGgiOiIiLCJib3JkZXJUb3BDb2xvciI6IiIsImJvcmRlckJvdHRvbVdpZHRoIjoiIiwiYm9yZGVyQm90dG9tQ29sb3IiOiIiLCJzZWN0aW9uU2VwYXJhdG9yVHlwZSI6Im5vbmUiLCJzZWN0aW9uU2VwYXJhdG9yU3R5bGUiOiIiLCJleHRyYXMiOnsiYW5pbWF0aW9uRWZmZWN0IjoiIiwiYW5pbWF0aW9uRGVsYXkiOiIifSwicm93U2Nyb2xsRml4ZWRQb3NpdGlvbiI6Im5vbmUiLCJyb3dTY3JvbGxGaXhlZE1vYmlsZSI6ZmFsc2UsImFkZG9uIjp7fX0=\"><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_4_col_1\"><div class=\"element-container cf\" data-style=\"e30=\" id=\"le_body_row_4_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\">\n                        <table class=\"headline-style-16\" style=\'font-size:50px;font-family:\"Myriad Pro\", Myriad, sans-serif;font-weight:bold;text-align:center;margin-bottom:20px;\'>\n                            <tr>\n                                <td class=\"stroke\">\n                                    <div></div>\n                                </td>\n                                <td class=\"headline\">\n                                    <h2><h3 style=\"text-align: center;\"><span style=\"color: #000080;\"> It’s time for the event industry to<br />\n#GetStrategic<br />\n</span></h3><h2>\n                                </td>\n                                <td class=\"stroke\">\n                                    <div></div>\n                                </td>\n                            </tr>\n                        </table>\n                    </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;17&quot; font_size=&quot;50&quot; font_font=&quot;Myriad%20Pro&quot; font_style=&quot;bold&quot; align=&quot;center&quot; headline_tag=&quot;h3&quot; bottom_margin=&quot;20&quot;]&lt;h3 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #000080;&quot;&gt; It’s time for the event industry to\n#GetStrategic\n&lt;/span&gt;&lt;/h3&gt;[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_4_col_1_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <ul class=\"feature-block feature-block-style-2 feature-block-three-col cf\">\n                    <li><a class=\"feature-block-link\" href=\"https://www.linkedin.com/groups/8652469\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2018/02/linkedin-256-1.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>LinkedIn Group</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>Join the Strategic Planning Movement group on LinkedIn.</p>\n\n                            </div></a></li>\n                 \n                    <li><a class=\"feature-block-link\" href=\"https://strategic.events/strategic-meetings-events-global-corporate-event-management/strategic-event-planning-resources/\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-4-300x300.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>Strategic Planning Resources</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>View our strategic planning resources page to access articles, videos, podcasts, and more to learn how to become an Event Strategist.</p>\n\n                            </div></a></li>\n                 \n                    <li><a class=\"feature-block-link\" href=\"https://www.facebook.com/groups/740077079531864/\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2018/02/facebook-256-1.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>Facebook Group</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>Join the Strategic Planning Movement group on Facebook.</p>\n\n                            </div></a></li>\n                 </ul> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[feature_block style=&quot;icon&quot;  overall_style=&quot;image&quot; columns=&quot;3&quot; icon_style=&quot;2&quot; font_size=&quot;31&quot; font_font=&quot;Georgia&quot; font_style=&quot;normal&quot; font_color=&quot;#1d1848&quot; font_spacing=&quot;1&quot; font_shadow=&quot;none&quot; content_font_size=&quot;18&quot; content_font_font=&quot;Georgia&quot; content_font_style=&quot;normal&quot; content_font_color=&quot;#1d1848&quot; content_font_shadow=&quot;none&quot;][feature title=&quot;LinkedIn%20Group&quot; icon=&quot;359.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2018/02/linkedin-256-1.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fwww.linkedin.com%2Fgroups%2F8652469&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Join the Strategic Planning Movement group on LinkedIn.&lt;/span&gt;&lt;/h4&gt;[/feature] [feature title=&quot;Strategic%20Planning%20Resources&quot; icon=&quot;398.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-4-300x300.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fstrategic.events%2Fstrategic-meetings-events-global-corporate-event-management%2Fstrategic-event-planning-resources%2F&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;View our strategic planning resources page to access articles, videos, podcasts, and more to learn how to become an Event Strategist.&lt;/span&gt;&lt;/h4&gt;[/feature] [feature title=&quot;Facebook%20Group&quot; icon=&quot;440.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2018/02/facebook-256-1.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fwww.facebook.com%2Fgroups%2F740077079531864%2F&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Join the Strategic Planning Movement group on Facebook.&lt;/span&gt;&lt;/h4&gt;[/feature] [/feature_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div>','Strategic Planning Movement','','inherit','closed','closed','','8435-revision-v1','','','2018-03-29 20:29:41','2018-03-29 20:29:41','',8435,'https://strategic.events/8435-revision-v1/',0,'revision','',0),(10800,3,'2018-03-29 20:37:34','2018-03-29 20:37:34','<!-- OP_SEARCH_GENERATED --><div style=\'background-image:url(https://strategic.events/wp-content/uploads/2018/02/strategic-planning-movement-cover-image.png);background-repeat:no-repeat;background-size:cover;background-attachment:fixed;background-position:50% 0;padding-bottom:20px;border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable section  bg-parallax-5a297e5f1570f  bg-parallax-5a29b0e92d44f  bg-parallax-5a2ea743989b8  bg-parallax-5a2ee9ddecd41  bg-parallax-5a317f06a99d3  bg-parallax-5a354d6ad2ad3  bg-parallax-5a4d4f214acac  bg-parallax-5a4d57fe13e4a  bg-parallax-5a4d623dbd124  bg-parallax-5a4e41eddbb94  bg-parallax-5a4e44baaf58b  bg-parallax-5a4fbdabc2f6e  bg-parallax-5a4fdfd5b5cce  bg-parallax-5a53bdb1610fc  bg-parallax-5a54ccf50afd3  bg-parallax-5a5cecb8337bd  bg-parallax-5a5cf4314bf33  bg-parallax-5a5e1a19d1b61  bg-parallax-5a5f95e427621  bg-parallax-5a5f962686a47  bg-parallax-5a5f9c76d7528  bg-parallax-5a65fd2c11e02  bg-parallax-5a65fde174613  bg-parallax-5a7b1d7d7a27b bgposition  bg-parallax-5a7b341d64f82  bg-parallax-5a7b3c62c8fe3  bg-parallax-5a7b5fa70b5ee  bg-parallax-5a7e0ad75f65d  bg-parallax-5a7e0ca974d11  bg-parallax-5a7e298af0127  bg-parallax-5a8450ad5cd8a  bg-parallax-5a8453146e673  bg-parallax-5a845ac47e3d7  bg-parallax-5a8c280854032  bg-parallax-5abd4bce4bfae  bg-parallax-5abd4e8ed81b6 \" id=\"le_body_row_1\"data-stellar-background-ratio=\"0.3\" data-style=\"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\"><div style=\'opacity:0.0;background:;\'  class=\"op-row-image-color-overlay\"></div><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_1_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_1_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:750px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;750&quot;]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row two-columns cf ui-sortable section   \" id=\"le_body_row_2\" data-style=\"eyJlbGVtZW50SWQiOiJsZV9ib2R5X3Jvd18yIiwiYm9yZGVyVG9wV2lkdGgiOiIiLCJib3JkZXJUb3BDb2xvciI6IiIsImJvcmRlckJvdHRvbVdpZHRoIjoiIiwiYm9yZGVyQm90dG9tQ29sb3IiOiIiLCJzZWN0aW9uU2VwYXJhdG9yVHlwZSI6Im5vbmUiLCJzZWN0aW9uU2VwYXJhdG9yU3R5bGUiOiIiLCJleHRyYXMiOnsiYW5pbWF0aW9uRWZmZWN0IjoiIiwiYW5pbWF0aW9uRGVsYXkiOiIifSwicm93U2Nyb2xsRml4ZWRQb3NpdGlvbiI6Im5vbmUiLCJyb3dTY3JvbGxGaXhlZE1vYmlsZSI6ZmFsc2UsImFkZG9uIjp7fX0=\"><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-half column cols\" id=\"le_body_row_2_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:60px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;60&quot;]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div class=\"video-plugin-new-syntax video-plugin-new\" style=\"width:560px; height:315px; max-width:100%;margin:0 auto; margin-bottom: 20px; border: 0px solid #fff; padding-top:0; padding-bottom:0;\"><div style=\"height:0; padding-bottom:56.25%; padding-top:0;\"></div></div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[video_player type=&quot;youtube&quot; youtube_remove_logo=&quot;Y&quot; style=&quot;1&quot; dimensions=&quot;560x315&quot; width=&quot;560&quot; height=&quot;315&quot; align=&quot;center&quot; margin_top=&quot;0&quot; margin_bottom=&quot;20&quot; ipad_color=&quot;black&quot;]aHR0cHM6Ly95b3V0dS5iZS9tWnpVTEVfX29BZw==[/video_player]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_3\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <h2 style=\'font-size:40px;font-style:normal;font-weight:normal;color:#000080;text-align:center;\'>Our Mission</h2> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;1&quot; font_size=&quot;40&quot; font_style=&quot;normal&quot; font_color=&quot;%23000080&quot; font_shadow=&quot;none&quot; align=&quot;center&quot; headline_tag=&quot;h2&quot;]Our Mission[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_1_el_4\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> [text_block style=\"style_1.png\" align=\"left\"]<p style=\"text-align: center;\"><span style=\"color: #1d1848;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners. </span></p>\n<p style=\"text-align: center;\"><span style=\"color: #1d1848;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical\nrole we play in their creation.</span></p>[/text_block] </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[text_block style=&quot;style_1.png&quot; align=&quot;left&quot;]&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;The Strategic Planning Movement&#039;s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners. &lt;/span&gt;&lt;/p&gt;\n&lt;p style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical\nrole we play in their creation.&lt;/span&gt;&lt;/p&gt;[/text_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#one-half\" class=\"split-column\"></a><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div><div class=\"one-half column cols\" id=\"le_body_row_2_col_2\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <h1 style=\'font-size:16px;color:#000080;text-align:center;margin-bottom:20px;\'><h2><span style=\"color: #000080;\">Sign up now to help drive the Strategic Planning Movement</span></h2></h1> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;1&quot; font_size=&quot;16&quot; font_color=&quot;%23000080&quot; align=&quot;center&quot; headline_tag=&quot;h1&quot; bottom_margin=&quot;20&quot;]&lt;h2&gt;&lt;span style=&quot;color: #000080;&quot;&gt;Sign up now to help drive the Strategic Planning Movement&lt;/span&gt;&lt;/h2&gt;[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> \n<div id=\"5abd4bce80098\" class=\"optin-box optin-box-24\" style=\" margin-top: 5px;margin-right: auto;margin-left: auto;\">\n    <form action=\"https://strategic.events/process-optin-form/\" method=\"post\" class=\"cf op-optin-validation\"><div style=\"display:none\"><input type=\"hidden\" name=\"provider\" value=\"mailchimp\" /><input type=\"hidden\" name=\"redirect_url\" value=\"https://strategic.events/success-strategic-planning-movement/\" /><input type=\"hidden\" name=\"list\" value=\"c19bb892bd\" /><input type=\"hidden\" name=\"double_optin\" value=\"N\" /><input type=\"hidden\" name=\"welcome_email\" value=\"N\" /><input type=\"hidden\" name=\"already_subscribed_url\" value=\"https://strategic.events/success-strategic-planning-movement/\" /></div><input type=\"email\" name=\"email\" placeholder=\"Enter your email address\" value=\"\" /><input type=\"text\" name=\"FNAME\" placeholder=\"Enter your first name\" value=\"\" /><div class=\"text-box\"><input type=\"text\" name=\"LNAME\" placeholder=\"Enter your last name\" value=\"\" /></div><div class=\"text-box\"><input type=\"text\" name=\"MMERGE5\" placeholder=\"What is your biggest obstacle in planning?\" value=\"\" /></div><div style=\"text-align:center\"><style type=\"text/css\">#btn_1_422d39a8d05d97321043f0fb826a0626 .text {font-size:32px;font-family:\"Myriad Pro\", Myriad, sans-serif;font-weight:bold;text-shadow:#000000 0px 2px 0px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .subtext {text-shadow:#000000 0px 2px 0px;}#btn_1_422d39a8d05d97321043f0fb826a0626 {padding:30px 40px;border-color:#132971;border-width:1px;-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;background:#132971;box-shadow:none;}#btn_1_422d39a8d05d97321043f0fb826a0626 .gradient {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .shine {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .active {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}#btn_1_422d39a8d05d97321043f0fb826a0626 .hover {-moz-border-radius:6px;-webkit-border-radius:6px;border-radius:6px;}</style><button type=\"submit\" id=\"btn_1_422d39a8d05d97321043f0fb826a0626\" class=\"css-button style-1 location_optin_box_style_24\"><span class=\"text\">Get Strategic</span><span class=\"hover\"></span><span class=\"active\"></span></button></div>    <input type=\"hidden\" id=\"op_optin_nonce\" name=\"op_optin_nonce\" value=\"5c85460a63\" /><input type=\"hidden\" name=\"_wp_http_referer\" value=\"/wp-admin/admin-ajax.php\" /></form>\n    </div>\n </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[optin_box style=&quot;24&quot; margin_top=&quot;5&quot; alignment=&quot;center&quot; email_field=&quot;email&quot; email_default=&quot;Enter your email address&quot; email_order=&quot;0&quot; integration_type=&quot;mailchimp&quot; thank_you_page=&quot;https://strategic.events/success-strategic-planning-movement/&quot; already_subscribed_url=&quot;https://strategic.events/success-strategic-planning-movement/&quot; list=&quot;c19bb892bd&quot; name_field=&quot;FNAME&quot; name_default=&quot;Enter your first name&quot; name_order=&quot;1&quot; name_required=&quot;Y&quot; extra_field_1_name=&quot;LNAME&quot; extra_field_1_order=&quot;2&quot; extra_field_1_required=&quot;Y&quot; extra_field_1_hidden=&quot;N&quot; extra_field_1_title=&quot;Enter your last name&quot; extra_field_2_name=&quot;MMERGE5&quot; extra_field_2_order=&quot;3&quot; extra_field_2_required=&quot;N&quot; extra_field_2_hidden=&quot;N&quot; extra_field_2_title=&quot;What is your biggest obstacle in planning?&quot; opm_packages=&quot;&quot;][optin_box_field name=&quot;headline&quot;][/optin_box_field][optin_box_field name=&quot;paragraph&quot;]LsKK3poqbMK6Z2jClsKK7IuWwqZ61ajCnsecwrXqrq3Cp2LCpiscwop4HsKWK0PConfCnMK96Ke6dyfConlacumuunfCp2rYrHLCicKmwqHDmg==[/optin_box_field][optin_box_field name=&quot;privacy&quot;][/optin_box_field][optin_box_field name=&quot;top_color&quot;]undefined[/optin_box_field][optin_box_button type=&quot;1&quot; text=&quot;Get Strategic&quot; text_size=&quot;32&quot; text_font=&quot;Myriad Pro;default&quot; text_bold=&quot;Y&quot; text_letter_spacing=&quot;0&quot; text_shadow_panel=&quot;Y&quot; text_shadow_vertical=&quot;2&quot; text_shadow_horizontal=&quot;0&quot; text_shadow_color=&quot;#000000&quot; text_shadow_blur=&quot;0&quot; styling_width=&quot;40&quot; styling_height=&quot;30&quot; styling_border_color=&quot;#132971&quot; styling_border_size=&quot;1&quot; styling_border_radius=&quot;6&quot; styling_border_opacity=&quot;100&quot; styling_gradient_start_color=&quot;#132971&quot; drop_shadow_panel=&quot;N&quot; inset_shadow_panel=&quot;N&quot; location=&quot;optin_box_style_24&quot; button_below=&quot;Y&quot;]Get Strategic[/optin_box_button] [/optin_box]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_3\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:20px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;20&quot;]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_2_col_2_el_4\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <ul class=\"bullet-list size-16\"  style=\"width:400px;margin-left:auto;margin-right:auto;\"><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Receive free planning tools, guides, and resources </li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Stay updated on latest strategic planning insights</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Learn about upcoming webinars and events</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Contribute your voice, ideas, and expertise</li><li style=\'background-image:url(\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png\");background-repeat:no-repeat;background-size:16px 16px;\'>Elevate your career and the event profession</li></ul> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[bullet_block upload_icon=&quot;https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-3-150x150.png&quot; style=&quot;size-16&quot; small_icon=&quot;1.png&quot; width=&quot;400&quot; alignment=&quot;center&quot;]&lt;ul&gt;&lt;li&gt;Receive free planning tools, guides, and resources &lt;/li&gt;&lt;li&gt;Stay updated on latest strategic planning insights&lt;/li&gt;&lt;li&gt;Learn about upcoming webinars and events&lt;/li&gt;&lt;li&gt;Contribute your voice, ideas, and expertise&lt;/li&gt;&lt;li&gt;Elevate your career and the event profession&lt;/li&gt;&lt;/ul&gt;[/bullet_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#one-half\" class=\"split-column\"></a><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'background-image:url(https://strategic.events/wp-content/uploads/2018/02/get-strategic-spm.png);background-repeat:no-repeat;background-size:cover;background-attachment:fixed;background-position:50% 0;padding-bottom:20px;border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable section  bg-parallax-5a297e5f1754d  bg-parallax-5a29b0e92eb9c  bg-parallax-5a2ea743d6447  bg-parallax-5a2ee9ddee7c2  bg-parallax-5a317f06e541f  bg-parallax-5a354d6b19ff7  bg-parallax-5a4d4f2190677  bg-parallax-5a4d57fe15673  bg-parallax-5a4d623dbf5f5  bg-parallax-5a4e41eddd8ef  bg-parallax-5a4e44bab1007  bg-parallax-5a4fbdabc49ec  bg-parallax-5a4fdfd5b791d  bg-parallax-5a53bdb1a0562  bg-parallax-5a54ccf50cb45  bg-parallax-5a5cecb86f252  bg-parallax-5a5cf4314e434  bg-parallax-5a5e1a19d37f2  bg-parallax-5a5f95e46316d  bg-parallax-5a5f96268867e  bg-parallax-5a5f9c76d9111  bg-parallax-5a65fd2c4d64d  bg-parallax-5a65fde17614c  bg-parallax-5a7b1d7d7c698  bg-parallax-5a7b341d66623  bg-parallax-5a7b3c62ca751  bg-parallax-5a7b5fa70cced  bg-parallax-5a7e0ad79c9f1  bg-parallax-5a7e0ca977856  bg-parallax-5a7e298af1c46  bg-parallax-5a8450ad9869c  bg-parallax-5a84531470d0f  bg-parallax-5a845ac480966  bg-parallax-5a8c280855bb6  bg-parallax-5abd4bce8ad3a  bg-parallax-5abd4e8eda1ac \" id=\"le_body_row_3\"data-stellar-background-ratio=\"0.3\" data-style=\"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\"><div style=\'opacity:0.0;background:;\'  class=\"op-row-image-color-overlay\"></div><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_3_col_1\"><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_3_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <div style=\"height:750px\"> -- SPACER -- </div> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[vertical_spacing height=&quot;750&quot;]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div><div style=\'border-top-width:px;border-top-style:solid;border-top-color:;border-bottom-width:px;border-bottom-style:solid;border-bottom-color:;\'  class=\"row one-column cf ui-sortable   \" id=\"le_body_row_4\" data-style=\"eyJlbGVtZW50SWQiOiJsZV9ib2R5X3Jvd180IiwiYm9yZGVyVG9wV2lkdGgiOiIiLCJib3JkZXJUb3BDb2xvciI6IiIsImJvcmRlckJvdHRvbVdpZHRoIjoiIiwiYm9yZGVyQm90dG9tQ29sb3IiOiIiLCJzZWN0aW9uU2VwYXJhdG9yVHlwZSI6Im5vbmUiLCJzZWN0aW9uU2VwYXJhdG9yU3R5bGUiOiIiLCJleHRyYXMiOnsiYW5pbWF0aW9uRWZmZWN0IjoiIiwiYW5pbWF0aW9uRGVsYXkiOiIifSwicm93U2Nyb2xsRml4ZWRQb3NpdGlvbiI6Im5vbmUiLCJyb3dTY3JvbGxGaXhlZE1vYmlsZSI6ZmFsc2UsImFkZG9uIjp7fX0=\"><div class=\"fixed-width\"><div class=\"op-row-links\">\n                        <div class=\"op-row-links-content\">\n                            <a title=\"Copy Row\" href=\"#copy-row\" class=\"copy-row\"></a>\n                            <a title=\"Edit Row Options\" href=\"#options\" class=\"edit-row\" id=\"row_options\"></a>\n                            <a title=\"Clone Row\" href=\"#clone-row\" class=\"clone-row\"></a>\n                            <a href=\"#add-new-row\" class=\"add-new-row\"><span>Add New Row</span></a>\n                            <a title=\"Move Row\" href=\"#move\" class=\"move-row\"></a>\n                            <a title=\"Paste Row\" href=\"#paste-row\" class=\"paste-row\"></a>\n                            <a title=\"Delete Row\" href=\"#delete-row\" class=\"delete-row\"></a>\n                        </div>\n                    </div><div class=\"one-column column cols\" id=\"le_body_row_4_col_1\"><div class=\"element-container cf\" data-style=\"e30=\" id=\"le_body_row_4_col_1_el_1\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\">\n                        <table class=\"headline-style-16\" style=\'font-size:50px;font-family:\"Myriad Pro\", Myriad, sans-serif;font-weight:bold;text-align:center;margin-bottom:20px;\'>\n                            <tr>\n                                <td class=\"stroke\">\n                                    <div></div>\n                                </td>\n                                <td class=\"headline\">\n                                    <h2><h3 style=\"text-align: center;\"><span style=\"color: #000080;\"> It’s time for the event industry to<br />\n#GetStrategic<br />\n</span></h3><h2>\n                                </td>\n                                <td class=\"stroke\">\n                                    <div></div>\n                                </td>\n                            </tr>\n                        </table>\n                    </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[headline style=&quot;17&quot; font_size=&quot;50&quot; font_font=&quot;Myriad%20Pro&quot; font_style=&quot;bold&quot; align=&quot;center&quot; headline_tag=&quot;h3&quot; bottom_margin=&quot;20&quot;]&lt;h3 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #000080;&quot;&gt; It’s time for the event industry to\n#GetStrategic\n&lt;/span&gt;&lt;/h3&gt;[/headline]</textarea></div></div><div class=\"element-container cf\" data-style=\"\" id=\"le_body_row_4_col_1_el_2\"><div class=\"op-element-links\"><a class=\"element-settings\" href=\"#settings\">Edit Element</a><a class=\"element-clone\" href=\"#clone-element\">Clone Element</a><a class=\"element-advanced\" href=\"#op-le-advanced\">Advanced Element Options</a><a class=\"element-move\" href=\"#move\">Move</a><a class=\"element-delete\" href=\"#delete\">Remove Element</a></div>\n                <div class=\"op-hidden op-waiting\">\n                    <img class=\"op-bsw-waiting op-show-waiting\" alt=\"\" src=\"images/wpspin_light.gif\" />\n                </div><div class=\"element\"> <ul class=\"feature-block feature-block-style-2 feature-block-three-col cf\">\n                    <li><a class=\"feature-block-link\" href=\"https://www.linkedin.com/groups/8652469\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2018/02/linkedin-256-1.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>LinkedIn Group</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>Join the Strategic Planning Movement group on LinkedIn.</p>\n\n                            </div></a></li>\n                 \n                    <li><a class=\"feature-block-link\" href=\"https://strategic.events/strategic-meetings-events-global-corporate-event-management/strategic-event-planning-resources/\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-4-300x300.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>Strategic Planning Resources</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>View our strategic planning resources page to access articles, videos, podcasts, and more to learn how to become an Event Strategist.</p>\n\n                            </div></a></li>\n                 \n                    <li><a class=\"feature-block-link\" href=\"https://www.facebook.com/groups/740077079531864/\" style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'><div>\n                                <span class=\"feature-block-2-img-container\"><img class=\"feature-block-2\" src=\"https://strategic.events/wp-content/uploads/2018/02/facebook-256-1.png\"  /></span><h2 style=\'font-size:31px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;letter-spacing:1px;\'>Facebook Group</h2><p style=\'font-size:18px;font-family:Georgia, serif;font-style:normal;font-weight:normal;color:#1d1848;\'>Join the Strategic Planning Movement group on Facebook.</p>\n\n                            </div></a></li>\n                 </ul> </div><div class=\"op-hidden\"><textarea class=\"op-le-shortcode\" name=\"shortcode[]\">[feature_block style=&quot;icon&quot;  overall_style=&quot;image&quot; columns=&quot;3&quot; icon_style=&quot;2&quot; font_size=&quot;31&quot; font_font=&quot;Georgia&quot; font_style=&quot;normal&quot; font_color=&quot;#1d1848&quot; font_spacing=&quot;1&quot; font_shadow=&quot;none&quot; content_font_size=&quot;18&quot; content_font_font=&quot;Georgia&quot; content_font_style=&quot;normal&quot; content_font_color=&quot;#1d1848&quot; content_font_shadow=&quot;none&quot;][feature title=&quot;LinkedIn%20Group&quot; icon=&quot;359.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2018/02/linkedin-256-1.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fwww.linkedin.com%2Fgroups%2F8652469&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Join the Strategic Planning Movement group on LinkedIn.&lt;/span&gt;&lt;/h4&gt;[/feature] [feature title=&quot;Strategic%20Planning%20Resources&quot; icon=&quot;398.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2017/05/sme-Symbol-4-300x300.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fstrategic.events%2Fstrategic-meetings-events-global-corporate-event-management%2Fstrategic-event-planning-resources%2F&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;View our strategic planning resources page to access articles, videos, podcasts, and more to learn how to become an Event Strategist.&lt;/span&gt;&lt;/h4&gt;[/feature] [feature title=&quot;Facebook%20Group&quot; icon=&quot;440.png&quot; upload_icon=&quot;https://strategic.events/wp-content/uploads/2018/02/facebook-256-1.png&quot; bg_color=&quot;&quot; href=&quot;https%3A%2F%2Fwww.facebook.com%2Fgroups%2F740077079531864%2F&quot;]&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;color: #1d1848;&quot;&gt;Join the Strategic Planning Movement group on Facebook.&lt;/span&gt;&lt;/h4&gt;[/feature] [/feature_block]</textarea></div></div><div class=\"element-container sort-disabled\"></div>\n                            <div class=\"add-element-container\"><a href=\"#add_element\" class=\"add-new-element\"><span>Add Element</span></a>\n                            </div></div></div></div>','Strategic Planning Movement','','inherit','closed','closed','','8435-revision-v1','','','2018-03-29 20:37:34','2018-03-29 20:37:34','',8435,'https://strategic.events/8435-revision-v1/',0,'revision','',0),(10801,3,'2018-04-11 21:21:57','2018-04-11 21:21:57','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\" css=\".vc_custom_1523481712183{margin-bottom: 10px !important;}\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1523481697821{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">The Path to a Brighter Future</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=\"1/6\"][/vc_column][vc_column width=\"2/3\"][vc_raw_html][encoded data, 6536 characters][/vc_raw_html][/vc_column][vc_column width=\"1/6\"][/vc_column][/vc_row][vc_row][vc_column][mk_blog_carousel cat=\"407\"][/vc_column][/vc_row]','Join the Strategic Planning Movement','','inherit','closed','closed','','10179-autosave-v1','','','2018-04-11 21:21:57','2018-04-11 21:21:57','',10179,'https://strategic.events/10179-autosave-v1/',0,'revision','',0),(10802,3,'2018-03-29 20:50:21','2018-03-29 20:50:21','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][mk_subscribe list_id=\"c19bb892bd\" subscribe_size=\"medium\" btn_bg_color=\"#211551\" btn_text_color=\"#ffffff\" input_bg_color=\"#ffffff\" input_placeholder_color=\"#211551\" input_border_color=\"#211551\" btn_hover_bg_color=\"#ffffff\" btn_hover_text_color=\"#211551\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-29 20:50:21','2018-03-29 20:50:21','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10803,3,'2018-03-29 20:53:21','2018-03-29 20:53:21','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][mk_subscribe list_id=\"\'c19bb892bd\'\" subscribe_size=\"medium\" btn_bg_color=\"#211551\" btn_text_color=\"#ffffff\" input_bg_color=\"#ffffff\" input_placeholder_color=\"#211551\" input_border_color=\"#211551\" btn_hover_bg_color=\"#ffffff\" btn_hover_text_color=\"#211551\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-29 20:53:21','2018-03-29 20:53:21','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10804,3,'2018-03-29 20:53:55','2018-03-29 20:53:55','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][mk_subscribe list_id=\"c19bb892bd\" subscribe_size=\"medium\" btn_bg_color=\"#211551\" btn_text_color=\"#ffffff\" input_bg_color=\"#ffffff\" input_placeholder_color=\"#211551\" input_border_color=\"#211551\" btn_hover_bg_color=\"#ffffff\" btn_hover_text_color=\"#211551\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-29 20:53:55','2018-03-29 20:53:55','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10805,3,'2018-03-29 20:55:31','2018-03-29 20:55:31','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-29 20:55:31','2018-03-29 20:55:31','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10806,3,'2018-03-30 12:24:53','2018-03-30 12:24:53','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][vc_raw_html]JTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRnNoZWxsLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTNFJTBBJTIwJTIwaGJzcHQuZm9ybXMuY3JlYXRlJTI4JTdCJTBBJTA5cG9ydGFsSWQlM0ElMjAlMjI0MjA3MDc0JTIyJTJDJTBBJTA5Zm9ybUlkJTNBJTIwJTIyOTc5ZWRmNDEtNGNkYS00ZTFlLWJiNWQtZjcwNTg2MDIxYWVlJTIyJTBBJTdEJTI5JTNCJTBBJTNDJTJGc2NyaXB0JTNF[/vc_raw_html][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-30 12:24:53','2018-03-30 12:24:53','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10807,3,'2018-03-30 12:28:27','2018-03-30 12:28:27','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-30 12:28:27','2018-03-30 12:28:27','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10808,3,'2018-03-30 12:38:23','2018-03-30 12:38:23','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=\"1/6\"][/vc_column][vc_column width=\"2/3\"][vc_raw_html][encoded data, 6536 characters][/vc_raw_html][/vc_column][vc_column width=\"1/6\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-30 12:38:23','2018-03-30 12:38:23','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10809,3,'2018-03-30 13:26:45','2018-03-30 13:26:45','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=\"1/6\"][/vc_column][vc_column width=\"2/3\"][vc_raw_html][encoded data, 6536 characters][/vc_raw_html][/vc_column][vc_column width=\"1/6\"][/vc_column][/vc_row][vc_row][vc_column][vc_basic_grid post_type=\"post\" max_items=\"4\" element_width=\"6\" gap=\"10\" grid_id=\"vc_gid:1522414949217-c93c1662-8be3-7\" taxonomies=\"407\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-30 13:26:45','2018-03-30 13:26:45','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10810,3,'2018-03-30 13:40:54','2018-03-30 13:40:54','[vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][vc_column_inner width=\"2/3\"][vc_column_text css=\".vc_custom_1518641214479{margin-bottom: 0px !important;}\"]\r\n\r\n[gallery size=\"full\" mobx_row_height=\"600\" link=\"file\" ids=\"10245\"]\r\n\r\n[/vc_column_text][/vc_column_inner][vc_column_inner width=\"1/6\"][/vc_column_inner][/vc_row_inner][vc_column_text css=\".vc_custom_1518623662279{margin-bottom: 0px !important;}\"]\r\n<h2 style=\"text-align: center;\">Strategic Planning Movement\r\nSocial Media Groups</h2>\r\n<h3 style=\"text-align: center;\">The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.</h3>\r\n<h3 style=\"text-align: center;\">Without this change, we will continue to exist in the darkness of the misconceptions around what we do, why events are held and our perceived value. By banding together and becoming strategic in our professional vision, brand and goals, we create the pathway to a brighter future, elevating the way we are perceived, illuminating the power of strategic events and the critical role we play in their creation.</h3>\r\n<h3 style=\"text-align: center;\">Add your voice to the Strategic Planning Movement groups on:</h3>\r\n[/vc_column_text][mk_padding_divider size=\"20\"][vc_row_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10157\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"http://www.facebook.com/groups/740077079531864/\"][/vc_column_inner][vc_column_inner width=\"1/2\"][vc_single_image image=\"10156\" img_size=\"full\" alignment=\"center\" onclick=\"custom_link\" img_link_target=\"_blank\" link=\"https://www.linkedin.com/groups/8652469\"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=\"1/6\"][/vc_column][vc_column width=\"2/3\"][vc_raw_html][encoded data, 6536 characters][/vc_raw_html][/vc_column][vc_column width=\"1/6\"][/vc_column][/vc_row]','Join the Strategic Planning Movement Social Media Groups','','inherit','closed','closed','','10179-revision-v1','','','2018-03-30 13:40:54','2018-03-30 13:40:54','',10179,'https://strategic.events/10179-revision-v1/',0,'revision','',0),(10811,3,'2018-04-02 13:17:44','2018-04-02 13:17:44','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]APPLEJACK SAZERAC[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2017/11/e206c4c8-305d-441f-8423-9c1464417d0e.png\" image_size=\"medium\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1511976412560{margin-bottom: 0px !important;}\"]\n<h3><span style=\"color: #000000;\">Perfect for nights with its use of wintery flavors like apple brandy and maple syrup. You cannot make a more fireside-appropriate cocktail!</span></h3>\n[/vc_column_text][vc_column_text css=\".vc_custom_1519158003443{margin-bottom: 0px !important;}\"]\n<h2><span style=\"color: #000000;\">Applejack Sazerac</span></h2>\n<span style=\"color: #000000;\">INGREDIENTS</span>\n<span style=\"color: #000000;\"> 2 Ounce Apple Brandy (like Applejack)</span>\n<span style=\"color: #000000;\"> .25 Ounce Maple Syrup</span>\n<span style=\"color: #000000;\"> 3 Dashes Peychaud\'s Bitters</span>[/vc_column_text][vc_column_text css=\".vc_custom_1511976032511{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\n\n<span style=\"color: #000000;\">Stir ingredients with ice, then strain into an old-fashioned glass.</span>\n<span style=\"color: #000000;\"> Serve up and garnish with a lemon twist.</span>\n\n[/vc_column_text][vc_empty_space height=\"15px\"]','Applejack Sazerac','','inherit','closed','closed','','8036-autosave-v1','','','2018-04-02 13:17:44','2018-04-02 13:17:44','',8036,'https://strategic.events/8036-autosave-v1/',0,'revision','',0),(10813,1,'2018-04-05 05:31:43','2018-04-05 05:31:43','[vc_column_text css=\".vc_custom_1522943093529{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/news/106974/hilton-marriott-cutting-commissions/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">would follow Marriott International</a> in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, <a href=\"http://www.spinplanners.com/\" target=\"_blank\" rel=\"noopener\">SPIN</a>, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\"alignnone wp-image-10819\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"Industry Groups Offer Support for Independent Planners after Commission Cuts\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/meeting-planning/106779/behind-2018-smart-women-cover-story/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">women-owned businesses,</a> Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.\r\n\r\n[mk_mini_callout]\r\n\r\n<a class=\"mobx\" href=\"https://strategic.events/smart-meetings-logo/\" data-src=\"https://www.smartmeetings.com/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2018/01/smart-meetings-logo.png\" width=\"199\" height=\"66\" /></a>\r\n\r\n[/mk_mini_callout]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','publish','open','closed','','industry-groups-offer-support-for-independent-planners-after-commission-cuts','','','2018-04-05 16:01:10','2018-04-05 16:01:10','',0,'https://strategic.events/?p=10813',0,'post','',0),(10814,3,'2018-04-02 13:56:46','2018-04-02 13:56:46','','helping-out-1','','inherit','open','closed','','helping-out-1','','','2018-04-05 15:39:30','2018-04-05 15:39:30','',10813,'https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg',0,'attachment','image/jpeg',0),(10815,3,'2018-04-02 13:59:41','2018-04-02 13:59:41','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522677578808{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"aligncenter size-full wp-image-10814\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />The news on Friday that Hilton Hotels &amp; Resorts would follow Marriott International in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\nHow did we get here?\r\nTracey Smith, executive director of Senior Planners Industry Network, SPIN, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\nFlash forward to 2018\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\nWho is affected?\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those women-owned businesses, Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\nWhat’s next?\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-02 13:59:41','2018-04-02 13:59:41','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10816,3,'2018-04-02 14:03:35','2018-04-02 14:03:35','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522677813506{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Curious Mind Exercise</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>For Strategic Planners</strong>\r\n\r\nWe put our trained eyes, decades of experience and strategic planning mastery to work for you allowing you to see your events in a way you never have before. We arrive onsite and watch your event unfold from the perspective of both an attendee and as strategic planners. When your event is over you receive a detailed report on how to capture missed cost savings, bring in new revenue streams, identify inefficiencies or redundancies in your work process, enhance the attendee experience and bring your general session and content to a higher level.\r\n\r\nFrom there we work hand in hand, so your events achieve a new standard of success. Choose to have us train your team and show them how to implement the steps needed to reach the new goals or bring in our team to help with the planning, allowing you to focus on other aspects of your work. No matter what you choose, after we’ve been onsite, your programs will be noticeably more efficient, less stressful, more cost-effective and receive higher satisfaction scores than ever before.\r\n\r\n<strong>Hire us to work with you one on one</strong>\r\n\r\nWhether you’re new to the industry or are working towards a promotion and want to up your game, knowing how to think backward and forwards almost simultaneously is critical. Professional event planners are expected to not just manage details but be able to think of every conceivable scenario and be ready to handle anything. Training your brain to be flexible, thorough, efficient and lighting quick takes time and practice but with our help, it’s not as difficult as you think.\r\n\r\nWe show you how to look at anything happening in the news or physically around you and correlate it to events and action plans. That means your events run efficiently, cost-effectively and with minimal surprises.\r\n\r\nWe’ve created a series of mental workouts that refine how you process information, sharpen your critical thinking skills and give you the ability to create strategic plans for every aspect of your work and personal life.\r\n\r\n<strong>For those outside the industry</strong>\r\n\r\nOnline statistics reports that humans have between 50,000-70,000 thoughts per day. Conservatively, that’s one thought every two seconds. No wonder so many of us forget things without making lists! People think that efficiently processing information and knowing how to use it are signs of intelligence, meaning you either, ‘have it or you don’t. We disprove that theory by teaching you how to process, analyze and use information quickly and efficiently.\r\n\r\nOur simple techniques and exercises show you how to think multiple steps ahead while paying attention to the smallest of details. By mastering the art of goal driven, strategic thinking you’ll avoid costly mistakes, eliminate wasted time and make careless errors a thing of the past.\r\n\r\nKnowing what questions to ask and how to use the answers is the key to better communication, improved results at work and more successful outcomes no matter what the task.\r\n\r\nLet us show you how to unlock the path to this valuable life skill.[/vc_column_text][/vc_column][/vc_row]','Curious Mind Exercise','','inherit','closed','closed','','10760-revision-v1','','','2018-04-02 14:03:35','2018-04-02 14:03:35','',10760,'https://strategic.events/10760-revision-v1/',0,'revision','',0),(10817,3,'2018-04-02 14:05:53','2018-04-02 14:05:53','[vc_row][vc_column][vc_empty_space][vc_column_text css=\".vc_custom_1522677951051{margin-bottom: 0px !important;}\"]\r\n<h2><strong>Life, the Ultimate Event</strong></h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nEvent industry veteran, Christy Lamagna has taken her 30 years of strategic planning expertise and applied it to all facets of life. Using principles she built and used to create her multimillion-dollar strategic planning business, Christy’s seminars, mastermind classes, corporate coaching and free content teaches audiences how to reach new levels of achievement and success both personally and professionally.\r\n\r\nThrough information-packed, one day seminars, Christy leads participants through self-exploration exercises, guided discussions, group work and strategic thinking activities. Christy introduces concepts and gives participants time to absorb the new information, put it to use, ask questions and then practice using it again so her guests leave with first-hand experience not just concepts or pages of notes.\r\n\r\nWhether you are trying to master the art of effective communication, build interviewing skills, negotiate with confidence, find creative ways to stretch your budget, consistently achieve goals, manage conflict or start a business, Christy has the systems, methods and tools you need to succeed. Seminar’s focus on three key topics per day, allowing you to tailor your time to what you need most.\r\n\r\nWant to be a part of the inner circle? Take advantage of our VIP Track to be one of 25 people who get direct access to Christy at a pre-seminar mastermind class. Here, you’ll drill down even further into for individual feedback, ideas, and action plans. These three-hour opportunities offer the chance to create a custom action plan with real-time feedback, so you walk away with even more tools to use.\r\n\r\n<strong>Business Management Consulting</strong>\r\n\r\nChristy’s corporate coaching program brings her focus, talent, and energy directly to you. During a series of pre-site calls and exercises, you’ll work together to identify key areas of opportunity for development and a establish a clear set of goals you want to achieve. Once onsite, Christy works with you and your team to create and implement the strategic plan to get you there.\r\n\r\nWhether you want to create or redesign systems, implement processes and build an infrastructure, increase communication skills, reduce workplace tension, identify cost avoidance and cost savings opportunities, executive coaching or management training, Christy creates a bespoke program that meets your goals and that fits with your corporate culture.\r\n\r\nChristy takes the time to train your team and establishes an implementation plan leaving you with working systems and SOPs to follow. Because she knows it takes time to create new habits and develop new behaviors, three follow up meetings are then scheduled. This keeps everyone accountable and allows for any necessary fine-tuning. It’s about helping you achieve your goals and committing to getting you there.\r\n\r\n<strong>Learn the way that works best for you</strong>\r\n\r\nWe’ve created options to fit every budget and schedule. Take advantage of our free articles and blogs, pre-order the upcoming book, or sign up for one on one masterclasses, group webinars, intensive weekend workshops or one-day events.\r\n\r\n<strong>About the book:</strong>\r\n\r\nAs the CEOs of our lives, the business of living it should be taken seriously. By applying her entrepreneurial expertise to everyday situations, Christy shows you how to view and process information through a strategic lens which focuses your energy on goal-driven action thereby shortening the path to success in all its forms.\r\n\r\nNo matter what you do for a living, Christy’s practical insight on communication, leadership, negotiating, networking, budgeting, productivity and achieving goals are applicable to all facets of life. Every conversation requires clear communication and often involves negotiating. Each dollar you spend or receive pertains to your personal finances and budget, and everything you want to achieve is built on productivity and goal setting. This easy to read, use and understand guide to Life, The Ultimate Event will change the way you look at, approach and live your life.\r\n\r\nTo be sent alerts when new articles post, or find out when Christy is speaking in your area, send an email to: <a href=\"mailto:teachme@lifestraegies.com\" target=\"_blank\" rel=\"noopener\">teachme@lifestraegies.com</a>[/vc_column_text][/vc_column][/vc_row]','Life, the Ultimate Event','','inherit','closed','closed','','10764-revision-v1','','','2018-04-02 14:05:53','2018-04-02 14:05:53','',10764,'https://strategic.events/10764-revision-v1/',0,'revision','',0),(10818,3,'2018-04-02 14:12:19','2018-04-02 14:12:19','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522678336531{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"aligncenter size-full wp-image-10814\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts would follow Marriott International in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, SPIN, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those women-owned businesses, Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-02 14:12:19','2018-04-02 14:12:19','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10819,3,'2018-04-02 14:13:01','2018-04-02 14:13:01','','chart','','inherit','open','closed','','chart','','','2018-04-02 14:13:01','2018-04-02 14:13:01','',10813,'https://strategic.events/wp-content/uploads/2018/04/chart.jpg',0,'attachment','image/jpeg',0),(10820,3,'2018-04-02 14:13:38','2018-04-02 14:13:38','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522678414395{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts would follow Marriott International in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, SPIN, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />In a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those women-owned businesses, Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-02 14:13:38','2018-04-02 14:13:38','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10821,3,'2018-04-02 14:18:11','2018-04-02 14:18:11','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522678686599{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts would follow Marriott International in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, SPIN, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those women-owned businesses, Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][mk_mini_callout][/mk_mini_callout][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-02 14:18:11','2018-04-02 14:18:11','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10825,3,'2018-04-03 11:53:43','2018-04-03 11:53:43','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]LEMON-THYME COOKIES[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg\" image_size=\"full\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522756421260{margin-bottom: 0px !important;}\"]\r\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Springtime is party time! Easter, Mother’s Day, graduations and spring cocktail parties are all good reasons to bake. Why not try making these Lemon-Thyme Cookies to kick off your spring baking season? We first experienced these delicate delights while on a site visit in Napa Valley. After our first bite, we knew we had to find the recipe. The subtle sweetness of these cookies combined with a hint of thyme is deliciously unexpected and the cardamom had us guessing what flavor was making them taste so special. We are sure they will become one of your go-to springtime treats.</span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332818352{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Lemon-Thyme Cookies</span></h2>\r\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">INGREDIENTS</span></p>\r\n<span style=\"color: #000000;\">1/2 Cup butter, softened</span>\r\n<span style=\"color: #000000;\">1/4 Cup granulated sugar</span>\r\n<span style=\"color: #000000;\">1 Tablespoon snipped fresh thyme</span>\r\n<span style=\"color: #000000;\">2 Teaspoons finely shredded lemon peel</span>\r\n<span style=\"color: #000000;\">1 Tablespoon lemon juice</span>\r\n<span style=\"color: #000000;\">1/4 Teaspoon ground cardamom</span>\r\n<span style=\"color: #000000;\">1 1/4 Cups all-purpose flour</span>\r\n<span style=\"color: #000000;\">Coarse sugar or granulated sugar for sprinkling</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522332804795{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Preheat oven to 350. </span>\r\n<span style=\"color: #000000;\">Beat the butter in a medium mixing bowl on med/high speed for 30 seconds. </span>\r\n<span style=\"color: #000000;\">Add 1/4 cup granulated sugar until combined. </span>\r\n<span style=\"color: #000000;\">Beat in thyme, lemon peel, lemon juice, and cardamom plus as much of the flour as you can with the mixer. </span>\r\n<span style=\"color: #000000;\">Stir in any remaining flour with a wooden spoon. Knead until smooth; form mixture into a ball.</span>\r\n<span style=\"color: #000000;\">Divide dough into 3 equal portions. </span>\r\n<span style=\"color: #000000;\">On a lightly floured surface, roll each portion into a 6x4 1/2-inch rectangle (about 1/4 inch thick.)</span>\r\n<span style=\"color: #000000;\">Cut dough into 1 1/2-inch squares with a scalloped-edge pastry wheel. </span>\r\n<span style=\"color: #000000;\">Sprinkle cutouts with coarse sugar. </span>\r\n<span style=\"color: #000000;\">Place on ungreased cookie sheets.</span>\r\n<span style=\"color: #000000;\">Bake in preheated oven for 12 to 15 minutes or until edges are just lightly brown. </span>\r\n<span style=\"color: #000000;\">Transfer to wire racks to cool. Makes 36 cookies.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','Lemon-Thyme Cookies','','inherit','closed','closed','','10776-revision-v1','','','2018-04-03 11:53:43','2018-04-03 11:53:43','',10776,'https://strategic.events/10776-revision-v1/',0,'revision','',0),(10826,3,'2018-04-03 12:06:24','2018-04-03 12:06:24','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" tag_name=\"h1\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]LEMON-THYME COOKIES[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" tag_name=\"h3\" color=\"#ffffff\" size=\"12\" line_height=\"50\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; <strong>TASTEBUZZ</strong>[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][/vc_row][vc_column][/vc_column][vc_empty_space height=\"15px\"][mk_tooltip text=\"Taste Buzz Archive\" tooltip_text=\"Click to visit Taste Buzz Archive\" href=\"https://strategic.events/tastebuzz/\"][vc_empty_space height=\"15px\"][vc_single_image image=\"7836\" img_size=\"medium\" onclick=\"custom_link\" css_animation=\"appear\" link=\"https://strategic.events/tastebuzz/\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/03/lemon-thyme-cookies.jpg\" image_size=\"full\"][vc_empty_space height=\"15px\"][vc_column_text css=\".vc_custom_1522756421260{margin-bottom: 0px !important;}\"]\r\n<h3 style=\"text-align: left;\"><span style=\"color: #000000;\">Springtime is party time! Easter, Mother’s Day, graduations and spring cocktail parties are all good reasons to bake. Why not try making these Lemon-Thyme Cookies to kick off your spring baking season? We first experienced these delicate delights while on a site visit in Napa Valley. After our first bite, we knew we had to find the recipe. The subtle sweetness of these cookies combined with a hint of thyme is deliciously unexpected and the cardamom had us guessing what flavor was making them taste so special. We are sure they will become one of your go-to springtime treats.</span></h3>\r\n[/vc_column_text][vc_column_text css=\".vc_custom_1522332818352{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Lemon-Thyme Cookies</span></h2>\r\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">INGREDIENTS</span></p>\r\n<span style=\"color: #000000;\">1/2 Cup butter, softened</span>\r\n<span style=\"color: #000000;\">1/4 Cup granulated sugar</span>\r\n<span style=\"color: #000000;\">1 Tablespoon snipped fresh thyme</span>\r\n<span style=\"color: #000000;\">2 Teaspoons finely shredded lemon peel</span>\r\n<span style=\"color: #000000;\">1 Tablespoon lemon juice</span>\r\n<span style=\"color: #000000;\">1/4 Teaspoon ground cardamom</span>\r\n<span style=\"color: #000000;\">1 1/4 Cups all-purpose flour</span>\r\n<span style=\"color: #000000;\">Coarse sugar or granulated sugar for sprinkling</span>[/vc_column_text][vc_column_text css=\".vc_custom_1522757179888{margin-bottom: 0px !important;}\"]<span style=\"color: #000000;\">INSTRUCTIONS</span>\r\n\r\n<span style=\"color: #000000;\">Preheat oven to 350 degrees. </span>\r\n<span style=\"color: #000000;\">Beat the butter in a medium mixing bowl on med/high speed for 30 seconds. </span>\r\n<span style=\"color: #000000;\">Add 1/4 cup granulated sugar until combined. </span>\r\n<span style=\"color: #000000;\">Beat in thyme, lemon peel, lemon juice, and cardamom plus as much of the flour as you can with the mixer. </span>\r\n<span style=\"color: #000000;\">Stir in any remaining flour with a wooden spoon. Knead until smooth; form mixture into a ball.</span>\r\n<span style=\"color: #000000;\">Divide dough into 3 equal portions. </span>\r\n<span style=\"color: #000000;\">On a lightly floured surface, roll each portion into a 6x4 1/2-inch rectangle (about 1/4 inch thick.)</span>\r\n<span style=\"color: #000000;\">Cut dough into 1 1/2-inch squares with a scalloped-edge pastry wheel. </span>\r\n<span style=\"color: #000000;\">Sprinkle cutouts with coarse sugar. </span>\r\n<span style=\"color: #000000;\">Place on ungreased cookie sheets.</span>\r\n<span style=\"color: #000000;\">Bake in preheated oven for 12 to 15 minutes or until edges are just lightly brown. </span>\r\n<span style=\"color: #000000;\">Transfer to wire racks to cool. Makes 36 cookies.</span>[/vc_column_text][vc_empty_space height=\"15px\"]','Lemon-Thyme Cookies','','inherit','closed','closed','','10776-revision-v1','','','2018-04-03 12:06:24','2018-04-03 12:06:24','',10776,'https://strategic.events/10776-revision-v1/',0,'revision','',0),(10827,1,'2018-04-03 13:02:21','2018-04-03 13:02:21','[vc_column_text css=\".vc_custom_1522864267969{margin-bottom: 0px !important;}\"][vc_column_text css=\".vc_custom_1522843069834{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\"alignright wp-image-10828\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"An event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process. Negotiating: How to Prepare and Execute Successful Contracts\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.\r\n\r\n[mk_mini_callout]<a href=\"http://www.midwestmeetings.com/\"><img class=\"alignleft wp-image-1348 size-full\" src=\"https://strategic.events/wp-content/uploads/2016/07/Midwest-Meetings-logo-swoosh.jpg\" alt=\"Midwest Meetings\" width=\"170\" height=\"58\" /></a>[/mk_mini_callout]','Negotiating: How to Prepare and Execute Successful Contracts','','publish','open','closed','','negotiating-how-to-prepare-and-execute-successful-contracts','','','2018-04-04 18:21:42','2018-04-04 18:21:42','',0,'https://strategic.events/?p=10827',0,'post','',0),(10828,3,'2018-04-03 12:57:42','2018-04-03 12:57:42','','negotiating-how-to-prepare-and-execute-successful-contracts','','inherit','open','closed','','negotiating-how-to-prepare-and-execute-successful-contracts','','','2018-04-03 12:57:42','2018-04-03 12:57:42','',10827,'https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg',0,'attachment','image/jpeg',0),(10829,3,'2018-04-03 13:02:21','2018-04-03 13:02:21','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522760538496{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll here.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: @SMEChristy or email me: Christy.Lamagna@Strategic.Events.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 13:02:21','2018-04-03 13:02:21','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10830,1,'2018-04-03 19:57:03','2018-04-03 19:57:03','[vc_column_text css=\".vc_custom_1523287882164{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n&nbsp;\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us today.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>\r\n\r\n<a href=\"https://strategic.events/wp-content/uploads/2018/04/room-advance-.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Download your free room advance checklist now!</strong></a>','Room Advances 101 – How to successfully advance your VIP’s hotel room','','publish','open','closed','','room-advances-101-how-to-successfully-advance-your-vips-hotel-room','','','2018-04-17 21:03:15','2018-04-17 21:03:15','',0,'https://strategic.events/?p=10830',0,'post','',0),(10831,3,'2018-04-03 16:24:20','2018-04-03 16:24:20','','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 16:24:20','2018-04-03 16:24:20','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10832,3,'2018-04-03 16:31:46','2018-04-03 16:31:46','','','','inherit','open','closed','','room-advances-101-how-to-successfully-advance-your-vips-hotel-room-2','','','2018-04-09 15:31:21','2018-04-09 15:31:21','',10830,'https://strategic.events/wp-content/uploads/2018/04/room-advances-101-how-to-successfully-advance-your-vips-hotel-room.png',0,'attachment','image/png',0),(10833,3,'2018-04-03 16:39:49','2018-04-03 16:39:49','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522773584428{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 16:39:49','2018-04-03 16:39:49','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10834,3,'2018-04-03 16:45:47','2018-04-03 16:45:47','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522773941251{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 16:45:47','2018-04-03 16:45:47','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10835,3,'2018-04-03 18:03:03','2018-04-03 18:03:03','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522778579140{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 18:03:03','2018-04-03 18:03:03','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10836,3,'2018-04-03 18:22:32','2018-04-03 18:22:32','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522779641108{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n&nbsp;\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 18:22:32','2018-04-03 18:22:32','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10837,3,'2018-04-03 19:17:15','2018-04-03 19:17:15','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522783031088{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n&nbsp;\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 19:17:15','2018-04-03 19:17:15','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10838,3,'2018-04-03 19:57:03','2018-04-03 19:57:03','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522785418534{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n&nbsp;\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 19:57:03','2018-04-03 19:57:03','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10840,3,'2018-04-03 20:03:27','2018-04-03 20:03:27','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522785801655{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: @SMEChristy or email me: Christy.Lamagna@Strategic.Events.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:03:27','2018-04-03 20:03:27','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10841,3,'2018-04-03 20:06:14','2018-04-03 20:06:14','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522785970428{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"https://twitter.com/SMEChristy/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a></span> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:06:14','2018-04-03 20:06:14','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10842,3,'2018-04-03 20:08:39','2018-04-03 20:08:39','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786116092{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"https://twitter.com/SMEChristy/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a></span> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:08:39','2018-04-03 20:08:39','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10843,3,'2018-04-03 20:10:24','2018-04-03 20:10:24','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786219637{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"https://twitter.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a></span> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:10:24','2018-04-03 20:10:24','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10844,3,'2018-04-03 20:11:36','2018-04-03 20:11:36','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786290513{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"https://twitter.com/embed/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a></span> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:11:36','2018-04-03 20:11:36','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10845,3,'2018-04-03 20:12:22','2018-04-03 20:12:22','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786336881{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"https://twitter.com/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a></span> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:12:22','2018-04-03 20:12:22','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10846,3,'2018-04-03 20:13:43','2018-04-03 20:13:43','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786415102{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a class=\"mobx\" data-src=\"https://twitter.com/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:13:43','2018-04-03 20:13:43','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10847,3,'2018-04-03 20:23:22','2018-04-03 20:23:22','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522786997004{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\" wp-image-10828 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <span style=\"color: #ffcc00;\"><a class=\"mobx\" style=\"color: #ffcc00;\" data-src=\"http://www.midwestmeetings.com/plannerspoll/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">here</a></span>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a class=\"mobx\" data-src=\"https://twitter.com/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-03 20:23:22','2018-04-03 20:23:22','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10848,3,'2018-04-03 20:37:32','2018-04-03 20:37:32','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522787846508{margin-bottom: 0px !important;}\"]\r\n<h2>Room Advances 101 – How to successfully advance your VIP’s hotel room</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSome of the best war stories from events come from room advances gone wrong, or gone right depending on your perspective. Random socks and miscellaneous receipts are commonplace and forgettable. It’s the underwear behind the headboard, leftovers in the mini bar and cash in the safe that raise eyebrows.\r\n\r\nJust as important but often overlooked are the ‘little things’ that make a hotel room a welcoming place after a long day of work. Remote controls and light bulbs that work, clean surfaces, crisp bedding and a carpet free of stains and crumbs may sound obvious but if you’re not advancing rooms with a careful eye, you can’t be sure your VIP rooms are ready for guests.\r\n\r\nClick on the video below for some tips and reminders on how to ensure your VIP’s hotel room is good to go when your attendees walk through the door.\r\n\r\n[gallery link=\"file\" size=\"full\" mobx_row_height=\"900\" ids=\"10832\"]\r\n\r\n&nbsp;\r\n\r\nThe host venue is only partially responsible for your attendee’s onsite experience. Strategic planners build time into their schedules to advance VIP rooms after the hotel has signed off on them. It’s the smallest of details that can make the biggest difference, so make sure this important step is given the attention it deserves every time you have guests arriving.\r\n\r\nWhat’s your favorite room advance story or tip? We want to know. <a href=\"https://strategic.events/sme-social-media-connect/\" target=\"_blank\" rel=\"noopener\">Connect with us now.</a>\r\n\r\nFor additional information on how to successfully advance your attendee’s’ room, <a href=\"https://strategic.events/room-advances-look-whats-left-behind/\" target=\"_blank\" rel=\"noopener\">click here.</a>[/vc_column_text][/vc_column][/vc_row]','Room Advances 101 – How to successfully advance your VIP’s hotel room','','inherit','closed','closed','','10830-revision-v1','','','2018-04-03 20:37:32','2018-04-03 20:37:32','',10830,'https://strategic.events/10830-revision-v1/',0,'revision','',0),(10849,3,'2018-04-04 11:36:11','2018-04-04 11:36:11','[mk_page_section bg_color=\"#211551\" bg_stretch=\"true\" min_height=\"20\" padding_top=\"0\" padding_bottom=\"0\" sidebar=\"sidebar-1\"][vc_column][mk_fancy_title strip_tags=\"true\" color=\"#d6a461\" size=\"25\" line_height=\"50\" margin_top=\"20\" margin_bottom=\"0\" font_family=\"Palatino Linotype, Book Antiqua, Palatino, serif\" font_type=\"safefont\" align=\"right\"]WHAT\'S BUZZING[/mk_fancy_title][mk_fancy_title strip_tags=\"true\" color=\"#ffffff\" size=\"12\" letter_spacing=\"2\" margin_bottom=\"0\" font_family=\"Open+Sans\" font_type=\"google\" align=\"right\"]HOME &gt;&gt; TASTE BUZZ[/mk_fancy_title][/vc_column][/mk_page_section][vc_row css=\".vc_custom_1513177908659{background-color: #ffffff !important;}\"][vc_column width=\"2/3\"][vc_empty_space height=\"40px\"][vc_column_text css=\".vc_custom_1513200202328{margin-bottom: 0px !important;}\"]<img class=\"aligncenter wp-image-8832\" src=\"https://strategic.events/wp-content/uploads/2017/12/buzzing.png\" alt=\"\" width=\"485\" height=\"398\" />[/vc_column_text][/vc_column][vc_column width=\"1/3\"][vc_empty_space][vc_column_text css=\".vc_custom_1516548117140{margin-bottom: 0px !important;}\"]<a href=\"https://strategic.events/strategic-meetings-events-global-corporate-event-management/tastebuzz/\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-8433\" src=\"https://strategic.events/wp-content/uploads/2017/12/tastebuzz-the-new-flavor.png\" alt=\"\" width=\"300\" height=\"181\" /></a>[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=\".vc_custom_1513197330822{margin-bottom: 0px !important;}\"]\r\n<h1><span style=\"color: #000000;\">What\'s</span> <span style=\"color: #fab714;\">Buzzing</span></h1>\r\n<h2><span style=\"color: #000000;\">Be in the know with food-centric trends and news from around the globe.</span></h2>\r\n[/vc_column_text][mk_blog style=\"grid\" column=\"2\" grid_image_height=\"450\" disable_meta=\"false\" count=\"18\" disable_lightbox=\"false\" item_id=\"1444770655-561d735f6c1b5\" cat=\"4291\"][vc_empty_space height=\"15px\"][mk_image src=\"https://strategic.events/wp-content/uploads/2018/01/tastebuzz-buttons.png\" image_size=\"medium\" link=\"https://strategic.events/strategic-meetings-events-home/tastebuzz/tastebuzz-newsletter-sign-up/\" target=\"_blank\" align=\"center\"][vc_empty_space height=\"30px\"][mk_social_networks size=\"medium\" style=\"simple-rounded\" border_color=\"#000050\" bg_color=\"#000050\" bg_hover_color=\"#ffffff\" icon_color=\"#ffffff\" icon_hover_color=\"#000050\" align=\"center\" facebook=\"https://www.facebook.com/StrategicMeetingsEvents\" twitter=\"https://twitter.com/SME_Events\" pinterest=\"https://www.pinterest.com/strategicmeetingsevents/\" instagram=\"https://www.instagram.com/strategic.events/\" linkedin=\"https://www.linkedin.com/company/strategic-meetings-&amp;-events\" youtube=\"https://www.youtube.com/channel/UCsuJ-F1Ot1zSc1ccpj_DzXA\"][vc_raw_js]JTNDJTIxLS0lMjBCZWdpbiUyME1haWxDaGltcCUyMFNpZ251cCUyMEZvcm0lMjAtLSUzRSUwQSUzQ2xpbmslMjBocmVmJTNEJTIyJTJGJTJGY2RuLWltYWdlcy5tYWlsY2hpbXAuY29tJTJGZW1iZWRjb2RlJTJGaG9yaXpvbnRhbC1zbGltLTEwXzcuY3NzJTIyJTIwcmVsJTNEJTIyc3R5bGVzaGVldCUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGY3NzJTIyJTNFJTBBJTNDc3R5bGUlMjB0eXBlJTNEJTIydGV4dCUyRmNzcyUyMiUzRSUwQSUwOSUyM21jX2VtYmVkX3NpZ251cCU3QmJhY2tncm91bmQlM0ElMjNmZmYlM0IlMjBjbGVhciUzQWxlZnQlM0IlMjBmb250JTNBMTRweCUyMEhlbHZldGljYSUyQ0FyaWFsJTJDc2Fucy1zZXJpZiUzQiUyMHdpZHRoJTNBMTAwJTI1JTNCJTdEJTBBJTA5JTJGJTJBJTIwQWRkJTIweW91ciUyMG93biUyME1haWxDaGltcCUyMGZvcm0lMjBzdHlsZSUyMG92ZXJyaWRlcyUyMGluJTIweW91ciUyMHNpdGUlMjBzdHlsZXNoZWV0JTIwb3IlMjBpbiUyMHRoaXMlMjBzdHlsZSUyMGJsb2NrLiUwQSUwOSUyMCUyMCUyMFdlJTIwcmVjb21tZW5kJTIwbW92aW5nJTIwdGhpcyUyMGJsb2NrJTIwYW5kJTIwdGhlJTIwcHJlY2VkaW5nJTIwQ1NTJTIwbGluayUyMHRvJTIwdGhlJTIwSEVBRCUyMG9mJTIweW91ciUyMEhUTUwlMjBmaWxlLiUyMCUyQSUyRiUwQSUzQyUyRnN0eWxlJTNFJTBBJTNDZGl2JTIwaWQlM0QlMjJtY19lbWJlZF9zaWdudXAlMjIlM0UlMEElM0Nmb3JtJTIwYWN0aW9uJTNEJTIyJTJGJTJGRVZFTlRTLnVzMTQubGlzdC1tYW5hZ2UuY29tJTJGc3Vic2NyaWJlJTJGcG9zdCUzRnUlM0RmNjRjYzE4OGM0NDE4NzE0ZTIwM2RkNzZlJTI2YW1wJTNCaWQlM0Q0ZDI4Zjc5YTQ0JTIyJTIwbWV0aG9kJTNEJTIycG9zdCUyMiUyMGlkJTNEJTIybWMtZW1iZWRkZWQtc3Vic2NyaWJlLWZvcm0lMjIlMjBuYW1lJTNEJTIybWMtZW1iZWRkZWQtc3Vic2NyaWJlLWZvcm0lMjIlMjBjbGFzcyUzRCUyMnZhbGlkYXRlJTIyJTIwdGFyZ2V0JTNEJTIyX2JsYW5rJTIyJTIwbm92YWxpZGF0ZSUzRSUwQSUyMCUyMCUyMCUyMCUzQ2RpdiUyMGlkJTNEJTIybWNfZW1iZWRfc2lnbnVwX3Njcm9sbCUyMiUzRSUwQSUwOSUzQ2xhYmVsJTIwZm9yJTNEJTIybWNlLUVNQUlMJTIyJTNFV2FudCUyMHRoZSUyMGxhdGVzdCUyMG5ld3MlMjBmcm9tJTIwU01FJTNGJTNDJTJGbGFiZWwlM0UlMEElMDklM0NpbnB1dCUyMHR5cGUlM0QlMjJlbWFpbCUyMiUyMHZhbHVlJTNEJTIyJTIyJTIwbmFtZSUzRCUyMkVNQUlMJTIyJTIwY2xhc3MlM0QlMjJlbWFpbCUyMiUyMGlkJTNEJTIybWNlLUVNQUlMJTIyJTIwcGxhY2Vob2xkZXIlM0QlMjJlbWFpbCUyMGFkZHJlc3MlMjIlMjByZXF1aXJlZCUzRSUwQSUyMCUyMCUyMCUyMCUzQyUyMS0tJTIwcmVhbCUyMHBlb3BsZSUyMHNob3VsZCUyMG5vdCUyMGZpbGwlMjB0aGlzJTIwaW4lMjBhbmQlMjBleHBlY3QlMjBnb29kJTIwdGhpbmdzJTIwLSUyMGRvJTIwbm90JTIwcmVtb3ZlJTIwdGhpcyUyMG9yJTIwcmlzayUyMGZvcm0lMjBib3QlMjBzaWdudXBzLS0lM0UlMEElMjAlMjAlMjAlMjAlM0NkaXYlMjBzdHlsZSUzRCUyMnBvc2l0aW9uJTNBJTIwYWJzb2x1dGUlM0IlMjBsZWZ0JTNBJTIwLTUwMDBweCUzQiUyMiUyMGFyaWEtaGlkZGVuJTNEJTIydHJ1ZSUyMiUzRSUzQ2lucHV0JTIwdHlwZSUzRCUyMnRleHQlMjIlMjBuYW1lJTNEJTIyYl9mNjRjYzE4OGM0NDE4NzE0ZTIwM2RkNzZlXzRkMjhmNzlhNDQlMjIlMjB0YWJpbmRleCUzRCUyMi0xJTIyJTIwdmFsdWUlM0QlMjIlMjIlM0UlM0MlMkZkaXYlM0UlMEElMjAlMjAlMjAlMjAlM0NkaXYlMjBjbGFzcyUzRCUyMmNsZWFyJTIyJTNFJTNDaW5wdXQlMjB0eXBlJTNEJTIyc3VibWl0JTIyJTIwdmFsdWUlM0QlMjJTdWJzY3JpYmUlMjIlMjBuYW1lJTNEJTIyc3Vic2NyaWJlJTIyJTIwaWQlM0QlMjJtYy1lbWJlZGRlZC1zdWJzY3JpYmUlMjIlMjBjbGFzcyUzRCUyMmJ1dHRvbiUyMiUzRSUzQyUyRmRpdiUzRSUwQSUyMCUyMCUyMCUyMCUzQyUyRmRpdiUzRSUwQSUzQyUyRmZvcm0lM0UlMEElM0MlMkZkaXYlM0UlMEElMEElM0MlMjEtLUVuZCUyMG1jX2VtYmVkX3NpZ251cC0tJTNF[/vc_raw_js][/vc_column][/vc_row]','What\'s Buzzing','','inherit','closed','closed','','8647-revision-v1','','','2018-04-04 11:36:11','2018-04-04 11:36:11','',8647,'https://strategic.events/8647-revision-v1/',0,'revision','',0),(10850,3,'2018-04-04 11:47:31','2018-04-04 11:47:31','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522842447719{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\" wp-image-10828 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a class=\"mobx\" href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\" data-src=\"https://twitter.com/embed\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-04 11:47:31','2018-04-04 11:47:31','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10851,3,'2018-04-04 18:10:51','2018-04-04 18:10:51','[vc_column_text css=\".vc_custom_1522864267969{margin-bottom: 0px !important;}\"][vc_column_text css=\".vc_custom_1522843069834{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\"alignright wp-image-10828\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"An event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process. Negotiating: How to Prepare and Execute Successful Contracts\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.\r\n\r\n[mk_mini_callout]<a href=\"http://www.midwestmeetings.com/\"><img class=\"alignleft wp-image-1348 size-full\" src=\"https://strategic.events/wp-content/uploads/2016/07/Midwest-Meetings-logo-swoosh.jpg\" alt=\"Midwest Meetings\" width=\"170\" height=\"58\" /></a>[/mk_mini_callout]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-autosave-v1','','','2018-04-04 18:10:51','2018-04-04 18:10:51','',10827,'https://strategic.events/10827-autosave-v1/',0,'revision','',0),(10852,3,'2018-04-04 11:54:40','2018-04-04 11:54:40','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522842877634{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\" wp-image-10828 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-04 11:54:40','2018-04-04 11:54:40','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10853,3,'2018-04-04 11:57:53','2018-04-04 11:57:53','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522843069834{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\"alignright wp-image-10828\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"An event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process. Negotiating: How to Prepare and Execute Successful Contracts\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-04 11:57:53','2018-04-04 11:57:53','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10854,3,'2018-04-04 12:01:22','2018-04-04 12:01:22','[vc_column_text css=\".vc_custom_1522843069834{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\"alignright wp-image-10828\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"An event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process. Negotiating: How to Prepare and Execute Successful Contracts\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-04 12:01:22','2018-04-04 12:01:22','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),(10856,3,'2018-04-04 14:37:30','2018-04-04 14:37:30','','book-of-ices','','inherit','open','closed','','book-of-ices','','','2018-04-04 14:37:30','2018-04-04 14:37:30','',0,'https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png',0,'attachment','image/png',0),(10857,3,'2018-04-04 14:51:43','2018-04-04 14:51:43','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853490434{margin-bottom: 0px !important;}\"]\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/book-of-ices/\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png\" width=\"109\" height=\"172\" /></a></p>\n[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','inherit','closed','closed','','10780-autosave-v1','','','2018-04-04 14:51:43','2018-04-04 14:51:43','',10780,'https://strategic.events/10780-autosave-v1/',0,'revision','',0),(10858,3,'2018-04-04 14:43:25','2018-04-04 14:43:25','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853001893{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/book-of-ices/\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"5000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png\" width=\"109\" height=\"172\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','inherit','closed','closed','','10780-revision-v1','','','2018-04-04 14:43:25','2018-04-04 14:43:25','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10859,3,'2018-04-04 14:49:50','2018-04-04 14:49:50','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853388028{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/book-of-ices/\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4600\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png\" width=\"109\" height=\"172\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','inherit','closed','closed','','10780-revision-v1','','','2018-04-04 14:49:50','2018-04-04 14:49:50','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10860,3,'2018-04-04 14:51:37','2018-04-04 14:51:37','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853490434{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Meet the Martha Stewart of the Victorian Era</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10785 alignleft\" src=\"https://strategic.events/wp-content/uploads/2018/03/victorian-era-martha.jpg\" alt=\"\" width=\"144\" height=\"186\" />Did you know that long before Martha Stewart created her culinary empire, an inspired Victorian English woman named Agnes Marshall was paving the way </span>with<span style=\"color: #000000;\"> her culinary innovation and business savvy? Agnes was one of the Victorian era’s most important celebrity cooks. Believe it or not, you may be using one of her inventions in your kitchen. Her story is fascinating and her legacy inspiring. Learn more about her contributions to the culinary world by clicking the book.</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/book-of-ices/\" data-src=\"http://www.history.com/news/meet-the-martha-stewart-of-the-victorian-era?cmpid/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/04/book-of-ices.png\" width=\"109\" height=\"172\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Meet the Martha Stewart of the Victorian Era: Agnes Marshall','','inherit','closed','closed','','10780-revision-v1','','','2018-04-04 14:51:37','2018-04-04 14:51:37','',10780,'https://strategic.events/10780-revision-v1/',0,'revision','',0),(10861,3,'2018-04-04 14:51:43','2018-04-04 14:51:43','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522853500643{margin-bottom: 0px !important;}\"]\r\n<h2><span style=\"color: #000000;\">Foodies’ Picks for Best Restaurants around America</span></h2>\r\n<span style=\"color: #000000;\"><img class=\" wp-image-10791 alignright\" src=\"https://strategic.events/wp-content/uploads/2018/03/best.png\" alt=\"\" width=\"121\" height=\"101\" />Are you among the millions of foodies addicted to The Food Network? If you are, you know their programming ranges from cooking shows hosted by celebrity chefs to iron chef competitions to road trips that take foodies on their endless quest to find their next ‘must-have’ bites. Rachel Ray recently featured a segment on the best restaurants in America. She and her celebrity chef colleagues then compiled a list of their favorite restaurants across the country.</span>\r\n\r\n<span style=\"color: #000000;\">Click the map to see where famous foodies are eating and check out the food for yourself!</span>\r\n<p style=\"text-align: center;\"><a class=\"mobx\" href=\"https://strategic.events/?attachment_id=10793\" data-src=\"https://www.rachaelrayshow.com/food/25849_best_restaurants_america/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"wp-image-10607 aligncenter\" src=\"https://strategic.events/wp-content/uploads/2018/03/best-restaurants-around-the-country.jpg\" width=\"455\" height=\"256\" /></a></p>\r\n[/vc_column_text][/vc_column][/vc_row]','Foodies’ Picks for Best Restaurants around America','','inherit','closed','closed','','10781-revision-v1','','','2018-04-04 14:51:43','2018-04-04 14:51:43','',10781,'https://strategic.events/10781-revision-v1/',0,'revision','',0),(10863,3,'2018-04-04 15:08:26','2018-04-04 15:08:26','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522854500834{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/news/106974/hilton-marriott-cutting-commissions/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">would follow Marriott International</a> in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, <a class=\"mobx\" data-src=\"http://www.spinplanners.com/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">SPIN</a>, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those women-owned businesses, Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][mk_mini_callout][/mk_mini_callout][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-04 15:08:26','2018-04-04 15:08:26','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10864,3,'2018-04-04 15:13:44','2018-04-04 15:13:44','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522854819057{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/news/106974/hilton-marriott-cutting-commissions/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">would follow Marriott International</a> in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, <a href=\"http://www.spinplanners.com/\" target=\"_blank\" rel=\"noopener\">SPIN</a>, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/meeting-planning/106779/behind-2018-smart-women-cover-story/embed\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">women-owned businesses,</a> Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][mk_mini_callout][/mk_mini_callout][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-04 15:13:44','2018-04-04 15:13:44','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10865,3,'2018-04-04 15:18:32','2018-04-04 15:18:32','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522855107920{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/news/106974/hilton-marriott-cutting-commissions/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">would follow Marriott International</a> in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, <a href=\"http://www.spinplanners.com/\" target=\"_blank\" rel=\"noopener\">SPIN</a>, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/meeting-planning/106779/behind-2018-smart-women-cover-story/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">women-owned businesses,</a> Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][mk_mini_callout][/mk_mini_callout][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-04 15:18:32','2018-04-04 15:18:32','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10869,3,'2018-04-04 15:53:28','2018-04-04 15:53:28','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522855107920{margin-bottom: 0px !important;}\"]\r\n<h2>Industry Groups Offer Support for Independent Planners after Commission Cuts</h2>\r\n<h3>By JT Long</h3>\r\n<img class=\"size-full wp-image-10814 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/helping-out-1.jpg\" alt=\"\" width=\"843\" height=\"382\" />\r\n\r\nThe news on Friday that Hilton Hotels &amp; Resorts <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/news/106974/hilton-marriott-cutting-commissions/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">would follow Marriott International</a> in cutting commissions to third-party planners from 10 percent to 7 percent—a move that according to one recent study will eliminate $10,000 on average from independent planner annual incomes—was met with a combination of groans, sobs and not a little bit of anger from some quarters. That was quickly followed by announcements from new and established groups offering to help with the transition to what many have resigned themselves to acknowledging is the new reality.\r\n\r\n<strong>How did we get here?</strong>\r\n\r\nTracey Smith, executive director of Senior Planners Industry Network, <a href=\"http://www.spinplanners.com/\" target=\"_blank\" rel=\"noopener\">SPIN</a>, has seen the impact of decades of economic cycles on events and the people who manage them. “Just in this century, we saw the downturn of 2000 and the additional hit from 9/11 when a lot of people were laid off and gave up on full time work in favor of going into business for themselves,” she says, recalling the establishment of the independent planner role in the industry. “That was when it was a relationship business and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith.\r\n\r\n<strong>Flash forward to 2018</strong>\r\n\r\n<img class=\" wp-image-10819 alignnone\" src=\"https://strategic.events/wp-content/uploads/2018/04/chart.jpg\" alt=\"\" width=\"740\" height=\"429\" />\r\n\r\nIn a world of decentralized and ever-changing hotel staff, digital RFPs and transparent pricing, Smith laments that event planning it has become much more transactional—a commodity.\r\n\r\nJan D. Freitag, senior vice president of lodging insights at hospitality research company STR, echoed that 2017 was both a seller’s market and a transient-oriented one. His research shows that by all measures—occupancy, RevPar and ADR (average daily rate)—hotels had their best year ever. However, since the Great Recession of 2008, transient demand has increased more than twice as fast as group demand and the brands are responding by building less meeting space, making that segment a smaller percentage of their business. “Demand is coming disproportionately from transients,” he said. Moreover, supply coming online in the next few years reflects that changing market, with more than 70 percent of rooms under construction part of limited-service properties with equally limited meeting space. “Very few ballrooms are being built,” he said. And that impacts the need to recruit new group business.\r\n\r\n<strong>Who is affected?</strong>\r\n\r\nSPIN conducted a survey of members in the weeks before Marriott’s April 1 commission change went into effect for planners not part of the major site selection companies HelmsBriscoe, HPN Global, ConferenceDirect and Maritz Global Events (Experient) and calculated the above figure that the cuts will result in an average loss of $10,000 per planner in 2018. It also found that the average number of years these planners had been running their companies was 14 years. Very few reported working on a commission-only basis with a mixture of flat fee, project-based and a combination of commission and fee models in place.\r\n\r\nThe SPIN study showed that 88 percent of respondents were women, and 49 percent own their own business. Many of them are very successful, earning six-figure incomes.\r\n\r\nSuzanne Spaner, founder of one of those <a class=\"mobx\" data-src=\"https://www.smartmeetings.com/meeting-planning/106779/behind-2018-smart-women-cover-story/\" data-type=\"iframe\" data-width=\"4800\" data-height=\"2000\" data-rel=\"gallery-name\">women-owned businesses,</a> Meeting Matchmakers in Atlanta, Georgia, bemoaned the prospects for many of those companies and what it means for the industry and families. She spent the beginning of her hospitality career at Marriott and Ritz-Carlton Hotel Company working long hours. After giving birth to her first child, she pursued her dream of opening her own business. “I am passionate about this industry and love hospitality and my clients,” she said. She also enjoyed the ability to work from home, something she is worried will not be an option for others now that it will be more difficult to work independently and make a living. “This is going to hurt stay-at-home mothers trying to provide for their families,” she said.\r\n\r\n<strong>What’s next?</strong>\r\n\r\n“The commission cut was a slap in the face, telling us that we need to go back to those relationships,” Smith said. “Eventually the industry will turn again and we need to be prepared,” Smith predicted.\r\n\r\nThe change in business model may also require some small business owners to improve their focus on basics, such as marketing, legal and financial issues, things that may not have been their core competency. SPIN is positioning itself as a resource for those people by producing recorded webinars that can help fill in the missing skill pieces at a critical time.\r\n\r\nA new industry group, Meeting Planners Unite, where Spaner is on the board, is looking for ways to develop new revenue streams for independents. This could include finder’s fees from nonhotel suppliers—audiovisual companies, exhibit and transportation companies, possibly destinations.\r\n\r\nDallas-based Meeting Professionals International (MPI), which has long included entrepreneurship courses as part of its web-based education, recently launched MyMPI Online Discussion Group as a resource for independent and small business owners and offers discounts to independent planners on MPI Academy certificate courses. In January, MPI President and CEO Paul Van Deventer issued a statement that said “As an association, MPI’s focus is on ensuring the long-term and sustainable financial health of the events industry, and raising the professionalism of those who work in it.”\r\n\r\nChristy Lamagna, founder and master strategist at New Jersey-based Strategic Meetings &amp; Events, called the decision a wake-up call to all event planners as the industry is fragmented and doesn’t have enough cache or respect. She suggested coming together on Global Meetings Industry Day to share the message that what planners do is not only important for the bottom line of companies, hotel properties and the economy as a whole, it requires a trained professional with the experience required to manage business goals. “A successful event is not something an executive assistant with a ton of other things on her plate can do in her spare time,” she said. “We need to come together and establish minimum standards for what we do.”\r\n\r\nIn the meantime, Lamagna is going to continue doing the best she can for her clients. “I am not going to let someone else’s bad behavior impact my good behavior,” she said.[/vc_column_text][mk_mini_callout]<a class=\"mobx\" href=\"https://strategic.events/smart-meetings-logo-png-file/\" data-src=\"https://www.smartmeetings.com/\" data-type=\"iframe\" data-width=\"4000\" data-height=\"2000\" data-rel=\"gallery-name\"><img class=\"alignleft wp-image-10607\" src=\"https://strategic.events/wp-content/uploads/2018/04/smart-meetings-logo-png-file.png\" width=\"199\" height=\"66\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','Industry Groups Offer Support for Independent Planners after Commission Cuts','','inherit','closed','closed','','10813-revision-v1','','','2018-04-04 15:53:28','2018-04-04 15:53:28','',10813,'https://strategic.events/10813-revision-v1/',0,'revision','',0),(10871,3,'2018-04-04 18:02:15','2018-04-04 18:02:15','[vc_row][vc_column][vc_column_text css=\".vc_custom_1522864267969{margin-bottom: 0px !important;}\"][vc_column_text css=\".vc_custom_1522843069834{margin-bottom: 0px !important;}\"]\r\n<h2>Negotiating How to Prepare and Execute Successful Contracts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong>• Concessions and clauses</strong>\r\n<strong>• Emotionally intelligent negotiating</strong>\r\n\r\n<img class=\"alignright wp-image-10828\" src=\"https://strategic.events/wp-content/uploads/2018/04/negotiating-how-to-prepare-and-execute-successful-contracts.jpg\" alt=\"An event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process. Negotiating: How to Prepare and Execute Successful Contracts\" width=\"398\" height=\"265\" />\r\n\r\n<strong>A quick recap of 2017 strategies:</strong>\r\n\r\nThe first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.\r\n\r\nBeing an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.\r\n\r\n<strong>Now, it’s time to go to contract.</strong>\r\n\r\nAn event may have literally dozens of contracts depending on how many outside venues and vendors you use. Contracts can range in size and complexity, but all require careful attention to detail and an open approach to the process.\r\n\r\nGiven we handle contracts more frequently than just about any other event paperwork we process, why are so many of us ‘contract adverse?’ Why do we freeze up or get tense at the thought of reading, editing, and negotiating a contract? I’m sure there is a survey as to which task people would prefer less; public speaking or contract negotiating, but my money says it would be a close race. (We want to know what you would choose. Take the Planners’ Poll <a href=\"http://www.midwestmeetings.com/plannerspoll/\" target=\"_blank\" rel=\"noopener\">here</a>.)\r\n\r\nIf we break it down, there are two stages to the process: preparing for the negotiations and the negotiations themselves.\r\n\r\n<strong>Prep work:</strong>\r\n\r\n1. Every event has its own personality, needs, and goals. It is necessary that your contract reflect them. Concessions, space used, and how money is spent represent some of the unique elements and needs of the program. For instance, you may require a lower F&amp;B minimum for a sales meeting than an awards event. A regional conference may entail free or discounted parking instead of discounted spa services. An event that has a large contingency of VIPs may require a higher ratio of suites to ‘run of house’ (ROH) rooms than other events you host.\r\n\r\n2. There is no rule you can’t insert your own clauses into an agreement. Develop a contract clause library you draw from. You can take clauses from other contracts, webinars, articles, asking other strategists, etc. A ‘no walk’ clause may be important for a high-volume venue or peak time of year, while a ‘no competitive groups’ clause may be essential for a high-level meeting or a product launch. If you are hosting a meeting during blizzard or hurricane season a ‘force majeure’ allowing you to cancel if a predetermined percentage of your group is unable to travel may be wise.\r\n\r\n3. Be mentally prepared: know what you want versus what you need, know the difference, and be ready to compromise. Highlight needs in one color and wants in another. This also means having a backup venue if mutually agreeable terms cannot be reached.\r\n\r\n<strong>Negotiating:</strong>\r\n\r\n1. Emotional intelligence is critical. Emotions entering the negotiation process are not a challenge if they are positive emotions. Starting out anxious, angry, or tense is not helpful to the process. Eager, receptive, and creative are, conversely, positive emotions set a collaborative tone to the conversation. Emotion can either drown reason or buoy the creative process; it’s up to the parties involved to decide if they want to sink or rise to the occasion.\r\n\r\n2. Understanding and managing your role, motivation, actions, and feelings is another aspect of emotional intelligence. While the process is not about you and should not be taken personally, it is essential to acknowledge that decisions are being made by people whose emotions can potentially hinder the discussions, being self-aware and self-controlled are key.\r\n\r\n3. Realize both sides need to complete the process feeling good about it. If you take advantage of the other party, keep in mind that signing an agreement is the formal beginning of the relationship, not the end. If the other party is resentful, it is going to be a long road ahead.\r\n\r\nBonus tip: Leave at least 15 minutes before and after the discussion free in your calendar so you can prepare for and follow up on any discussion points. Put a ‘No interruptions’ sign on your door so you don’t get distracted. Don’t have a door? Book a room so you can work undisturbed.\r\n\r\nSomeone once told me that if both sides walk away from a settlement unhappy, a compromise was reached. I couldn’t agree less. While there is give and take in every negotiation, neither side should walk away feeling taken advantage of, much less both. You may not get everything you want, but if you prioritize, create a ‘must have’ versus ‘would like to have’ list, and keep the discussions friendly and professional, you’re off to a great start.\r\n\r\nIf the person on the other end of the phone isn’t approaching things in the same spirit of collaboration and good faith you are, give yourself permission to address it. We are often too quick to endure behavior which is not productive for either side. There are non-confrontational ways to approach the conversation, again, the key is managing your emotions and being aware of your motivation. (More to come about that in my next article.)\r\n\r\nThe bonus is that these skills transfer to all aspects of life. Put them to work when negotiating with your family on who is hosting the next holiday, when you are buying a car and haggling for the best price, or negotiating for a well-deserved promotion or raise. If you learn and utilize these skills and elevate your emotional intelligence both you and your events will come out winning.\r\n\r\nWant to continue the conversation? Find me on Twitter: <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or email me: <a href=\"mailto:Christy.Lamagna@Strategic.Events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@Strategic.Events</a>.[/vc_column_text][mk_mini_callout]<a href=\"http://www.midwestmeetings.com/\"><img class=\"alignleft wp-image-1348 size-full\" src=\"https://strategic.events/wp-content/uploads/2016/07/Midwest-Meetings-logo-swoosh.jpg\" alt=\"Midwest Meetings\" width=\"170\" height=\"58\" /></a>[/mk_mini_callout][/vc_column][/vc_row]','Negotiating: How to Prepare and Execute Successful Contracts','','inherit','closed','closed','','10827-revision-v1','','','2018-04-04 18:02:15','2018-04-04 18:02:15','',10827,'https://strategic.events/10827-revision-v1/',0,'revision','',0),