The Strategic Planning Movement\'s goal is to help the event industry and its dedicated professionals to evolve into a more sophisticated form of planner; specifically, strategic planners.


Without this change, we will continue to combat rampant misconceptions around what we do, why events are held and the skills we bring to the table. By banding together and becoming strategic in our professional vision, brand and goals, we will set the stage to change the way we are perceived, meetings are held and the role we play in their creation.