<h2>Become A Strategic Planner</h2>
<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>
<strong><span style="text-decoration: underline;">Become a strategic planner with these first steps</span></strong>

The difference in strategic planning and event planning is the industry’s backbone. Just like <a href="https://strategic.events/strategic-sponsorships/">sponsorship</a> dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. The only difference; our attention and abilities are the currency that will maintain and <a href="https://strategic.events/how-to-become-strategic-planner-change-future/" target="_blank" rel="noopener">propel our industry’s future</a>. It will be as robust as the energy we dedicate to it.

<img class="alignright wp-image-383 size-medium" title="The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. Become A Strategic Planner" src="https://strategic.events/wp-content/uploads/2016/03/Christy-Roo-Crop-300x217.jpg" alt="The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. Become A Strategic Planner" width="300" height="217" />Strategic planners are creating a paradigm shift while doing what comes naturally. They don’t just think outside the box. They stand on top of it while gazing out upon a magnificent view that is far above the average planners’ sights. The result? A rewarding, satisfying career as a respected professional and expert in the field. The <a href="https://strategic.events/meetings-christy-lamagna-solution/" target="_blank" rel="noopener">strategic approach</a> is applied to everything we do. All actions track back to a specific, defined, agreed upon goal, with the first goal that our professional energies are going to make a difference and an unshakeable commitment to making a difference in the industry.

The first step in <a href="https://strategic.events/why-planners-need-to-get-strategic/" target="_blank" rel="noopener">becoming a strategic planner</a> is to learn these three key phrases which make up our mantra:
<ol>
 	<li>Everything we do is goal based.</li>
 	<li>Events must answer the critical question, ‘What’s in it for me?’ for the target audience.</li>
 	<li>Events are not about us.</li>
</ol>
This simple, common sense mantra, if applied to all your workday actions, will provide exponential returns.

Have a topic you want to be covered or a question you want to be answered?
Email Christy at <a href="mailto:Christy.Lamagna@strategic.events" target="_blank" rel="noopener">Christy.Lamagna@strategic.events</a>.

<em>Tags: Strategic Planners, Strategic Planner, Strategic Planning, Event Planning, Event Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Midwest Meetings</em>

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